Social Media & Growth Manager – Kanya Libas

Location: Mohali / Chandigarh Tricity Work Mode: Work from Home / Hybrid

Experience: 1–3 years preferred

About Kanya Libas

Kanya Libas is a growing fashion brand specializing in beautiful baby girl birthday dresses, mother-daughter matching outfits, and customized/bespoke designs that make special occasions memorable. We are looking for a Social Media & Growth Manager who can take ownership of our Instagram presence and help us grow our online business.

This is not just a content-posting role. We are looking for someone who can think creatively, experiment with new ideas, generate more leads, improve conversions, and contribute to overall business growth.

Key Responsibilities

60% – Social Media & Content

* Manage the Kanya Libas Instagram account on a daily basis.

- Plan and maintain a weekly/monthly content calendar.
- Create, edit, and publish engaging Instagram Reels, posts, and stories.
- Edit short-form videos and Reels using tools such as CapCut, Canva, VN, or similar.
- Write engaging captions, hooks, CTAs, and hashtags.
- Identify trending Reels, sounds, formats, and content ideas relevant to baby fashion.
- Develop creative content around birthdays, parties, festivals, weddings, photoshoots, mother-daughter outfits, etc.
- Engage with followers and respond to comments and messages.
- Use customer photos, reviews, testimonials, and UGC to create engaging content.

20% – Lead Generation & Conversion

* Develop new ideas to generate more qualified Instagram enquiries and leads.

- Analyze how Instagram enquiries are being converted into orders.
- Suggest better CTAs, offers, promotions, campaigns, and follow-up strategies.
- Identify reasons why potential customers don't complete their purchase and suggest improvements.
- Develop strategies to increase repeat purchases and referrals from existing customers.




- Work closely with the business owner to improve the customer journey from Instagram enquiry to order.

10% – Analytics & Ads

* Monitor Instagram and advertising performance.
- Track important metrics such as:
- Reach
- Engagement
- Reel views
- Profile visits
- Enquiries
- Qualified leads
- Orders
- Conversion rate
- Ad performance
- Identify which content and campaigns are generating actual business.
- Suggest new creative ideas and improvements for Instagram Ads.
- Prepare simple weekly/monthly performance reports.

10% – Business & Website Growth

* Continuously suggest new ideas to grow Kanya Libas.
- Analyze competitors and identify new opportunities.
- Suggest improvements to the Kanya Libas website to increase enquiries and conversions.
- Identify opportunities for better product presentation, offers, landing pages, customer reviews, WhatsApp integration, SEO, etc.
- Suggest new marketing channels and campaigns that could generate additional business.

Website development/technical implementation will be handled internally. You will primarily be responsible for identifying opportunities and recommending what should be improved.

What We Are Looking For

* 1–3 years of experience in Social Media Management, Digital Marketing, Content Marketing, or Growth Marketing.

- Strong understanding of Instagram and Reels.
- Good video editing and content creation skills.
- Creative mindset and ability to continuously come up with new content ideas.
- Understanding of Instagram Ads and lead generation.
- Positive communication and copywriting skills.




- Ability to understand customer behaviour and improve conversions.
- Basic understanding of analytics and digital marketing metrics.
- Experience with fashion, kids' clothing, boutique, D2C, e-commerce, or lifestyle brands will be an advantage.

The Person We Are Looking For

We are not looking for someone whose only responsibility is to post 3–4 posts every week. We want someone who can think:

“How can I get more people to discover Kanya Libas?”

“How can I turn more Instagram enquiries into orders?”

“What type of Reel should we create next?”

“Why are people asking about the product but not purchasing?”

“What can we change on Instagram or the website to increase sales?”

You will have the freedom to experiment with new ideas, test different strategies, and contribute directly to the growth of the business.

Current Business Traction

Kanya Libas is already generating business through Instagram. Currently, we receive approximately:

- 40–50 Instagram conversations/enquiries through advertising
- 4–5 potential leads per day
- 1–2 enquiries from existing/old customers
- Approximately 1–2 orders per day on average, although this varies by day The goal of this role is to build on this existing traction and help us increase:

Reach → Enquiries → Qualified Leads → Orders → Repeat Customers → Revenue

Role Focus

60% – Social Media + Content 20% – Lead Generation + Conversion

10% – Analytics + Ads

10% – Business + Website Growth

If you are creative, proactive, understand Instagram, enjoy experimenting with new ideas, and are interested in growing a real business rather than simply managing a social media account, we would love to hear from you.

Pay: ₹5,000.00 - ₹15,000.00 per month

Benefits

- Work from home

Education:
- Diploma (Preferred)

Work Location: Hybrid remote in Zirakpur, Punjab (Zirakpur)

📌 Social Media & Growth Manager – Kanya Libas (Zirakpur)
🏢 Kanya Libas
📍 Zirakpur