Company Description

Digital Wolf is a team of innovative and passionate digital marketers focused on helping businesses grow in the online space. The company designs tailored digital marketing strategies that address each client’s unique goals and challenges. Leveraging cutting-edge technology and data-driven insights, Digital Wolf delivers measurable results across channels. A strong customer-centric approach guides every project, ensuring long-term partnerships and sustainable growth for client organizations.

Role Description The Social Media Executive role at Digital Wolf is a full time, on-site position based in Kolkata. This role involves managing and growing brand presence across social media platforms, including planning and executing daily posts, campaigns, and community engagement.

The Social Media

Executive will monitor performance metrics, optimize content and posting strategies, and collaborate with internal teams to align social media activities with broader marketing goals.

Responsibilities also include content writing for social posts, coordinating with designers, responding to audience interactions, and staying updated on social media trends and platform best practices.

Key Responsibilities

Strategy & Content Planning

- Develop social media strategies based on brand objectives, audience, and industry.
- Create and manage monthly social media calendars.
- Research trends, competitors, and content opportunities.
- Plan content across Reels, Carousels, Static Posts, Stories, and other formats.

Copy & Script Writing

- Write engaging captions, hooks, Reel scripts, Ad scripts, CTAs, and creative copy.
- Adapt content according to different brands, audiences, and platforms.

Social Media Execution & ORM

- Schedule and publish content across social media platforms.
- Manage comments,



messages, mentions, and reviews.
- Handle Online Reputation Management (ORM) and escalate sensitive issues when required.

Client Communication

- Communicate with clients regarding content, approvals, feedback, requirements, and deliverables.
- Present content ideas and strategies clearly.
- Coordinate proactively with clients and internal teams.

Shoot Planning & Execution

- Plan and coordinate social media shoots.
- Prepare basic concepts, shot lists, and scripts.
- Conduct shoots and ensure the required content is captured as planned.

Performance Tracking & Reporting

- Track key metrics such as Reach, Impressions, Engagement, Engagement Rate, Views, Watch Time, Profile Visits, and Follower Growth.
- Analyse what worked, what didn't, and why.
- Prepare weekly/monthly social media performance reports.
- Provide actionable recommendations based on performance insights.
- Communicate key findings to clients and internal teams.

What We're Looking for

- 1–2 years of experience in social media management/execution.
- Strong understanding of Instagram and Facebook.
- Good knowledge of content strategy and social media planning.
- Strong copywriting and scriptwriting skills.
- Valuable verbal and written communication skills.
- Comfortable with client communication and shoot coordination.
- Understanding of ORM, social media analytics, performance tracking, and reporting.
- Ability to manage multiple accounts and deadlines.
- Proactive approach with strong attention to detail.
- Ability to work independently while collaborating with creative and internal teams.

Key Skills

Social Media Strategy | Content Planning | Social Media Calendar | Copywriting | Reel & Ad Scripts | Client Communication | ORM | Shoot Management | Posting & Execution | Performance Tracking | Analytics | Reporting

📌 Social Media Executive (Kolkata)
🏢 Digital Wolf
📍 Kolkata