About Sanskar Educational Group

Sanskar Educational Group is a 20+ year-old higher education institution offering undergraduate and postgraduate programs across Engineering, Pharmacy, Management, Computer Applications, Architecture, Fashion Design and other professional programs.

We are building our digital marketing function in-house and are looking for a Social Media & Content Marketing Specialist who can help build Sanskar into a strong and engaging digital brand among students and parents.

Key Responsibilities:

- Own the organic social media presence of Sanskar across Instagram, YouTube, Facebook and LinkedIn.
- Develop and execute a monthly social media and content calendar aligned with brand-building and student admissions objectives.
- Research content trends and develop engaging content ideas, hooks, scripts, captions and campaigns relevant to students and parents.
- Create content around student life, campus activities, alumni success stories, faculty, courses, careers, events, achievements and admissions.
- Conceptualise, shoot and edit engaging Instagram Reels, YouTube Shorts and other short-form videos.
- Create high-quality social media creatives, carousels, thumbnails and basic designs using tools such as Canva / Adobe Creative Suite.
- Develop long-form and short-form YouTube content, including ideas, scripts, titles, thumbnails and publishing optimisation.
- Interview students, alumni, faculty and other stakeholders to create authentic story-driven content.
- Cover important campus events and convert them into multiple pieces of social media content.
- Identify relevant social-media trends, formats and conversations and adapt them creatively for the education sector.
- Build student-generated content and encourage students to participate in the institution's social presence.
- Manage publishing, community engagement, comments and messages across platforms.




- Optimise content for organic discovery through hashtags, keywords, YouTube SEO, titles, descriptions and platform best practices.
- Use tools such as ChatGPT, Gemini and other AI tools for content research, ideation, scripting and improving productivity.
- Track performance through reach, views, engagement, follower growth, watch time, shares, saves and website/enquiry traffic.
- Analyse what content performs well and continuously improve the content strategy based on data rather than simply following a fixed posting calendar.
- Monitor competitor institutions and leading education brands to identify content opportunities and emerging formats.

Content We Expect This Person to Create: The candidate should be comfortable creating content such as:

- Student and alumni success stories
- "Day in the Life at Sanskar" videos
- Campus and hostel tours
- Student interviews and testimonials
- Career guidance videos
- B.Tech vs BCA / B.Pharm vs D.Pharm and similar educational content
- Faculty-led educational videos
- Campus events and activities
- Instagram Reels & YouTube Shorts
- Student-generated/trending content
- Parent-focused educational content
- Course and admission-related content
- LinkedIn institutional and alumni stories

Requirements:

- Minimum 2 years of hands-on social media/content marketing experience, preferably within the education / higher-education industry.
- Proven experience growing Instagram, YouTube, Facebook or other social channels organically.




- Strong understanding of Instagram Reels and YouTube Shorts and what makes short-form content engaging.
- Strong content ideation, copywriting and storytelling skills.
- Ability to shoot and edit short-form videos independently using a smartphone/camera and tools such as CapCut, Premiere Pro or similar.
- Positive working knowledge of Canva or other design tools and ability to independently create good-quality social creatives.
- Understanding of YouTube SEO, social-media algorithms, content trends and audience behaviour.
- Comfortable interacting with and interviewing students, faculty, alumni and management.
- Familiarity with ChatGPT, Gemini and AI content tools.
- Ability to analyse social-media insights and make content decisions based on performance data.
- Strong understanding of what appeals to Gen Z students as well as parents.

Most Important: We are not looking for someone whose experience is limited to creating festival creatives, admission posters and scheduling posts.

The ideal candidate should be able to demonstrate previous work showing:

- Social accounts they have personally managed
- Reels/Shorts they conceptualised and created
- Organic follower/reach growth achieved
- High-performing content they created
- Education brands/institutions they have worked with
- Examples of content strategy, not just graphic designs

Candidates should be prepared to share their portfolio and links to social media accounts/content they have personally worked on during the interview.

Goal of the Role:

Build Sanskar Educational Group into one of the most visible, engaging and trusted higher-education brands on social media across Ghaziabad, Hapur, Delhi NCR and Western Uttar Pradeshwhile creating content that makes prospective students and parents want to learn more about Sanskar.

📌 Social Media and content marketing (Ghaziabad)
🏢 Sanksar Educational Group
📍 Ghaziabad