Social Media & Campaign Manager - Sports

LOCATION - Gurgaon

EXPERIENCE - 2-5 years

TYPE - Full-time

APPLY TO - [email protected]

ABOUT PLUS.FAN

Plus.Fan is a fan experience platform for teams, clubs and leagues. We give sports organisations the technology to sell memberships and insider subscriptions behind-the-scenes content, player access and exclusive experiences that turn followers into a connected, paying fan base, and open up revenue beyond tickets and merchandise.

We work with clubs and leagues internationally, including York City FC and Carrick Rangers, and are now building out our India operation across various sporting properties. Alongside the platform, we are expanding into sports content and social media for our international and national clients. More at www.plus.fan THE ROLE

We are looking for a Social Media & Campaign Manager who can think strategically, understand sports audiences, and turn business objectives into campaigns that actually move something.

This is not a posting role. You will own the objective, build the social approach, run the content calendar, conceptualise campaigns, coordinate execution and measure what worked. You will work alongside the creative team, clients, athletes and sports teams to take campaigns from idea to delivery briefing editors, reviewing cuts, writing the copy, tracking performance and refining the approach based on what the results show.

WHAT YOU'LL DO Social Strategy & Planning

Own the social strategy and content calendar for Plus.Fan and its sports clients franchises, leagues and sporting properties.

Translate business objectives, partnerships, sporting calendars and fan insights into clear social plans.

Develop content pillars and recurring formats, and adapt them to how each platform actually behaves.





Plan content around matches, players, fan moments, partnerships and cultural moments.

Stay current with social trends, formats, audience behaviour, sports culture and emerging platforms.

Campaign Conceptualisation & Execution

Turn a campaign objective into a explicit idea, a message, content formats and an execution plan.

Identify opportunities for creator and influencer participation, UGC and fan-led content.

Support distribution through organic and paid marketing.

Client & Stakeholder Management

Understand client briefs and translate them into practical social and campaign recommendations.

Run client conversations and presentations, and represent Plus.Fan with sports partners.

Manage feedback, approvals and timelines across multiple stakeholders.

Set clear, actionable briefs for editors, designers and production teams.

Content Direction & CopyGive creative direction rooted in the objective and the audience you are talking to.

Write captions, hooks, CTAs, campaign messaging and short-form social copy.

Review creative before it publishes.

Hold content to brand tone, visual identity and campaign objective.

Community & Performance

Manage the day-to-day social presence of Plus.Fan and assigned sports clients.

Monitor comments, DMs and fan conversations, and act on community opportunities.

Track real-time sporting moments worth joining.





Track performance across reach, views, engagement, watch time, shares, saves, clicks and other key and use it to refine the plan.

Prepare clear performance reports and recommendations for internal teams and clients.

WHAT YOU'LL BRING

Essential. If you don't have these, this is not the right role.

2-5 years in social media, social media marketing, sports marketing, digital content or a related field.

A strong grasp of social strategy, content formats, platform behaviour and audience engagement.

Experience independently building social and content calendars.

The ability to take a campaign from brief to delivery.

Strong copywriting, communication and presentation skills.

The ability to write clear briefs and work effectively with editors, designers and production teams.

Working knowledge of social analytics and performance measurement.

Experience working with clients, brands, teams, athletes or external stakeholders.

Genuine interest in sport, sports culture and fan behaviour.

The ability to take a broad objective and build the plan yourself, in a fast-moving startup environment.

WORKING HERE This is a high-ownership startup environment with a small team. You will get:

Hands-on work across sports teams, leagues, athletes and sporting properties

Exposure to national and international sports projects

Direct interaction with clients and sports stakeholders The chance to build and run campaigns in live sporting environments

Significant ownership within a growing sports-tech startup

During sporting seasons, priorities shift quickly and turnarounds get tight. You should enjoy that rather than tolerate it.

HOW TO APPLY Send your resume and portfolio to [email protected].

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