Senior SEO / Digital Marketing Specialist

Experience: 3–5 Years

Employment Type: Full-Time

Location: Pune

Department: Digital Marketing

Job Summary

We are looking for an experienced and results-driven Senior SEO / Digital Marketing Specialist to join our team. The ideal candidate will have strong expertise in SEO, digital marketing strategies, website optimization, content performance, and analytics, with a proven ability to improve organic visibility, traffic, and lead generation.

Key Responsibilities

- Develop and execute effective SEO and digital marketing strategies aligned with business objectives.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Handle on-page and off-page SEO, including website optimization, internal linking, backlink building, and technical SEO.
- Monitor and improve organic rankings, website traffic, conversions, and overall SEO performance.
- Conduct SEO audits and identify technical and content-related issues affecting website performance.
- Plan and execute content strategies in collaboration with content and marketing teams.
- Manage and optimize digital campaigns across relevant channels, where required.
- Track performance using Google Analytics, Google Search Console, SEMrush/Ahrefs, and other SEO tools.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with Google algorithm updates, SEO trends, digital marketing tools, and industry best practices.
- Collaborate with developers,



content writers, designers, and other stakeholders to implement marketing and SEO initiatives.
- Take ownership of SEO projects from planning and execution through performance analysis and optimization.

Required Skills

- 3–5 years of hands-on experience in SEO / Digital Marketing.
- Strong understanding of technical, on-page, and off-page SEO.
- Proficiency in keyword research and SEO analytics tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
- Good understanding of website structure, HTML basics, content optimization, and technical SEO.
- Strong analytical and problem-solving skills.
- Ability to interpret data and convert insights into actionable strategies.
- Valuable communication, coordination, and project management skills.
- Ability to work independently and manage multiple SEO/digital marketing projects.

Preferred

- Experience in B2B / SaaS / technology-based businesses will be an advantage.
- Experience with Google Ads, social media marketing, email marketing, or other digital channels is a plus.
- Familiarity with WordPress or other CMS platforms is preferred.

What We’re Looking For A proactive digital marketing professional who can take ownership of SEO initiatives, drive measurable organic growth, and contribute to the overall digital marketing strategy of the organization.

How to Apply:

Please send your updated resume to [email protected]

Job Type: Full-time

Work Location: In person

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