Experience: 6+ Years

Employment Type: Full-Time

Department: Digital Marketing

Location: Remote

Company: High-On Innovation

About the RoleHigh-On Innovation is looking for an experienced Senior SEO Manager who can independently manage and take ownership of multiple SEO accounts across different industries, business models, and target markets.

This is a hands-on strategic role for someone who can independently audit websites and SEO accounts, analyze performance data, identify problems and opportunities, create detailed reports, develop industry-specific strategies, and guide the team toward execution.

The ideal candidate should not rely on predefined strategies or simply follow task lists. They must be capable of understanding the business, industry, services/products, target audience, competition, and search landscape and then developing an SEO strategy accordingly.

Strong Google Ads management experience will be an advantage. A valid Google Ads certification is required.

Key ResponsibilitiesA. SEO Strategy &

- Account Ownership

- Independently manage and take ownership of multiple SEO accounts.
- Conduct comprehensive SEO audits covering:
- Technical SEO
- On-Page SEO
- Content
- Internal linking
- Indexing
- Crawlability
- Backlinks
- Keyword performance
- Competitor landscape
- Analyze the current performance of each account and identify gaps, opportunities, and risks.
- Develop custom SEO strategies based on the client's industry, services/products, business objectives, competition, and target audience.
- Create actionable SEO roadmaps with clear priorities, timelines, and expected outcomes.
- Identify why an account is underperforming and determine what needs to change.
- Make independent strategic decisions rather than waiting for instructions.
- Continuously review and refine strategies based on performance data and changing search trends.

B. SEO Reporting & • Analysis
- Prepare comprehensive SEO audit and performance reports.
- Analyze data from Google Analytics 4, Google Search Console, Ahrefs, Semrush, and other SEO tools.
- Translate data into clear business insights and actionable recommendations.
- Report on:
- Keyword rankings
- Organic traffic
- Search visibility
- CTR
- Landing-page performance
- Conversions/leads
- Backlink growth and quality
- Technical SEO improvements
- Competitor movements
- Clearly explain what happened, why it happened, what should be done next, and what impact is expected.
- Present account findings and recommendations to internal teams and, when required, clients.

C. Industry-Specific SEO Strategy
- Develop SEO strategies according to the specific industry and business model rather than applying a generic SEO checklist.
- Understand the client's:
- Products/services
- Customer journey
- Search intent
- Revenue model




- Target locations
- Competitive landscape
- Commercial priorities
- Build strategies for different industries including SaaS, B2B, IT services, eCommerce, healthcare, education, real estate, finance, local businesses, and other service-based businesses.
- Prioritize SEO activities based on their potential impact on qualified traffic, leads, conversions, and business growth.

D. On-Page, Technical & • Content SEO
- Develop and oversee on-page SEO strategies.
- Conduct keyword research, keyword mapping, and search-intent analysis.
- Identify content gaps and develop content strategies.
- Recommend improvements to:
- Title tags
- Meta descriptions
- Headers
- Content structure
- Internal linking
- URLs
- Schema
- Landing pages
- Search intent alignment
- Identify technical SEO issues and coordinate with developers for implementation.
- Review content produced by the content team for SEO quality and search intent.
- Develop strategies for AEO, GEO, AI search visibility, and LLM-driven search experiences.

E. Off-Page SEO & • Link Building
- Audit and analyze backlink profiles.
- Evaluate backlink quality, relevance, authority, anchor text, and spam risks.
- Conduct competitor backlink and link-gap analysis.
- Develop account-specific link-building strategies.
- Guide the link-building team on:
- Target websites
- Link opportunities
- Industry relevance
- Authority requirements
- Anchor-text strategy
- Review link-building deliverables and ensure they meet quality standards.

F.

Google Ads

Management — AdvantageGoogle Ads management experience will be considered a strong advantage.

Candidates with hands-on Google Ads experience should be able to:

- Audit existing Google Ads accounts.
- Analyze campaign structure, keywords, search terms, bidding, targeting, budgets, and conversion tracking.
- Identify wasted spend and optimization opportunities.
- Manage and optimize Search and Performance Max campaigns where appropriate.
- Analyze:
- CTR
- CPC
- Conversion rate
- CPA/CPL
- ROAS
- Search impression share
- Recommend changes based on business goals and profitability.
- Coordinate SEO and Google Ads strategies where both channels are being used.

Google Ads CertificationGoogle Ads certification is required. Candidates should provide proof of their current Google Ads certification during the hiring process.

G. Team Guidance & Quality Control

- Guide SEO executives,



content specialists, and link-building specialists.
- Review team work and provide strategic direction.
- Convert audit findings into clear tasks and priorities for the execution team.
- Monitor implementation quality and timelines.
- Identify gaps in execution and provide corrective guidance.
- Conduct regular account reviews with the team.
- Ensure recommendations are actually implemented and measured.

What We Are Looking ForWe are not looking for someone who simply completes SEO tasks from an existing checklist. We need someone who can take an account and independently answer:
- What is wrong with this account?
- Why is it happening?
- What opportunities are we missing?
- What should we prioritize first?
- What strategy makes sense for this particular industry?
- Which keywords and pages can drive qualified business?
- What are competitors doing that we are not?
- What should the content team create next?
- Which technical issues are affecting performance?
- What should the link-building team focus on?
- How do we turn SEO traffic into leads or revenue?
- What should we change based on the latest performance data?

The candidate should be comfortable taking ownership from: Audit → Analysis → Strategy → Reporting → Recommendation → Team Direction → Implementation → Performance Review

Required Experience & Skills

- 6+ years of professional SEO experience.
- Strong hands-on experience in On-Page, Technical, Off-Page, Local, and National SEO.
- Proven ability to independently audit and analyze SEO accounts.
- Strong experience creating SEO audit and performance reports.
- Ability to develop industry-specific and business-specific SEO strategies.
- Strong keyword research and search-intent analysis skills.
- Advanced knowledge of Google Analytics 4 and Google Search Console.
- Solid experience with Ahrefs, Semrush, or equivalent SEO platforms.
- Strong understanding of technical SEO.
- Experience managing multiple client accounts.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable strategies.
- Experience guiding or mentoring SEO team members.
- Excellent communication and reporting skills.
- Strong understanding of AEO, GEO, and AI-powered search.
- Valid Google Ads Certification — Mandatory.

Preferred Qualifications
- Experience working with international clients, particularly USA, Canada, UK, Australia, and Europe.
- Agency experience managing multiple accounts.
- Experience with SaaS, B2B, IT services, eCommerce, healthcare, education, finance, real estate, or other service-based businesses.
- Hands-on Google Ads management experience.
- Experience working with both SEO and PPC campaigns.
- Experience developing SEO processes and SOPs.

📌 Senior SEO Manager (Kolkata)
🏢 High-On Innovation
📍 Kolkata