Senior Marketing Manager

Company DescriptionHubHawks is a fast-growing company focused on providing end-to-end support for book ventures, including editing, cover design, web optimization, campaigning, and marketing. The organization aims to bring innovation and a fresh perspective to the book marketing and publishing industry.

HubHawks has expanded rapidly in a short period, reflecting a dynamic and ambitious work workplace. The team is committed to continuing this momentum and accelerating growth in the coming years, offering opportunities for professionals who want to shape the future of book marketing.

Role DescriptionThis is a full-time, on-site Senior Marketing Manager role based in Gurugram. The Senior Marketing Manager will lead the overall Creative & Marketing function, overseeing a team of approximately 20 people across four sub-teams.

The role will be responsible for developing and executing marketing strategies for authors, books, publishing services, and the HubHawks brand. This includes campaign planning, brand positioning, digital marketing, content-led marketing, performance marketing, team management, and cross-functional collaboration.

The Senior Marketing Manager will work closely with the Design, Editorial, Web, and Business Development teams to build integrated marketing campaigns across digital, social, and offline channels. The role will also involve identifying new market opportunities, developing partnerships, managing marketing budgets, monitoring campaign performance, and driving the overall growth of the marketing function.

Key Responsibilities

- Lead and manage the Creative & Marketing department of approximately 20 people across four sub-teams.
- Develop and execute comprehensive marketing strategies for authors, books, publishing services, and the HubHawks brand.




- Define brand positioning, campaign objectives, target audiences, messaging, and go-to-market strategies.
- Plan and oversee integrated campaigns across digital, social media, performance marketing, email, PR, and offline channels.
- Lead content-driven marketing initiatives, ensuring strong messaging and alignment between strategy and creative execution.
- Work closely with Design, Editorial, Web, and Business Development teams to deliver integrated campaigns.
- Manage marketing budgets, campaign timelines, priorities, and resource allocation.
- Track campaign performance and use data and analytics to continuously optimize marketing initiatives.
- Conduct market research, audience analysis, and competitive analysis to identify new opportunities.
- Identify emerging marketing channels, trends, partnerships, and growth opportunities within the publishing and media ecosystem.
- Build and maintain relationships with external agencies, vendors, media partners, and other relevant stakeholders.
- Mentor and develop marketing team members while establishing clear goals, processes, and accountability across the four sub-teams.
- Present marketing strategies, campaign performance, insights, and recommendations to senior leadership.
- Contribute to the overall brand growth and positioning of HubHawks within the book marketing and publishing space.

- QualificationsMust Have

- 5+ years of overall experience in marketing,



with strong hands-on experience in marketing strategy, campaign planning, and execution.
- Mandatory experience in a marketing agency, creative agency, media agency, or similar client-facing marketing environment.
- 2–3 years of proven experience managing large teams, ideally managing 15–20+ people directly or through multiple sub-teams.
- Demonstrated ability to manage and coordinate multiple teams/functions simultaneously and drive accountability across teams.
- Strong experience in digital marketing, including social media marketing, SEO/SEM, email marketing, performance marketing, and analytics.
- Strong understanding of brand positioning, campaign strategy, content marketing, and audience-led marketing.
- Proven experience in managing multiple campaigns/projects simultaneously, preferably across different clients, brands, or business lines.
- Strong stakeholder-management and cross-functional collaboration skills.
- Excellent written and verbal communication skills, with the ability to present strategies and results to senior leadership.
- Strong analytical and data-driven approach to marketing decision-making.
- Ability to work in a fast-paced, high-growth environment and take ownership of the marketing function.

Preferred
- Prior experience in publishing, books, media, entertainment, or related industries.
- Experience working with authors, publishers, creators, or content-led businesses.
- Experience with book launches, author marketing, publishing campaigns, or content-driven brand campaigns.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a startup or rapidly scaling organization.

📌 Senior Marketing Manager (Gurugram)
🏢 Hubhawks
📍 Gurugram