Build the voice. Shape the brand. Make people notice.

About the Role

We’re looking for a Senior Marketing Generalist who wants to do more than make marketing plans.

You’ll be one of the people shaping how Plutas.ai and DigiSafe Insurance are seen, heard and remembered, from the content that appears on someone’s LinkedIn feed to the campaigns, events, stories and ideas that make people stop and pay attention.

This is a role for someone who enjoys being behind the scenes and in the middle of everything: spotting an opportunity, coming up with an idea, figuring out how to make it happen, and then watching it go live.

You’ll work closely with leadership, sales, product and have the opportunity to build marketing initiatives from the ground up.

If you’re someone who is naturally curious, has strong opinions about good content, understands what makes people engage, and likes turning ideas into action, we’d like to meet you.

What You’ll Own

Be the voice of the brand

Help shape and evolve the voice, personality and presence of Plutas AI and DigiSafe Insurance.

Create and manage content across LinkedIn, social media, websites, email and other relevant channels.

Turn company updates, product developments, customer stories and industry conversations into content people actually want to read.

Bring consistency to how our brands communicate, while keeping the communication human, relevant and current.

Turn ideas into campaigns

Conceptualise and execute marketing campaigns from idea to launch.

Experiment with new formats, platforms, partnerships and ways of reaching our audience.

Work with creative teams, agencies and internal stakeholders to bring campaigns to life.

Take an idea from a WhatsApp conversation or whiteboard to something people see in the real world.

Be close to the business





Understand our products, customers and market deeply enough to tell compelling stories around them.

Work closely with Sales and Product to understand what the business needs from marketing.

Support demand generation, customer engagement and brand-building initiatives.

Identify opportunities where marketing can create a measurable business impact.

Own our presence in the market

Keep an eye on what is happening across AI, insurance, technology, consumer behaviour and the broader market.

Spot conversations, trends and opportunities that our brands should be part of.

Help build partnerships, events, activations and other initiatives that put the brands in front of the right people.

Think beyond “posting content” - think about how we become a brand people recognise and remember.

Use data, but don’t lose the instinct

Track campaign and content performance.

Understand what is working, what isn't and why.

Use data to improve campaigns, channels and content.

Balance analytics with creativity, experimentation and good marketing judgment.

What We’re Looking For

We’re not looking for someone who only knows how to execute a predefined marketing calendar.

We’re looking for someone who:

Has 2–5 years of marketing experience, ideally in a startup, technology, insurance or other fast-moving environment.

Is genuinely interested in brands, content, culture and consumer behaviour





Has strong written and verbal communication skills.

Can write something that sounds like a human wrote it - not a corporate template.

Has a strong sense of what makes content interesting, relevant and shareable.

Is comfortable working across content, social media, campaigns, events, partnerships and digital marketing.

Can move comfortably between big-picture thinking and getting things done.

Is comfortable with ambiguity and doesn't need every step mapped out.

Can manage multiple priorities without losing ownership.

Understands basic marketing analytics and is comfortable using data to make decisions.

Is comfortable using tools such as Canva, Google Analytics, Meta/Google Ads, LinkedIn and Google Workspace. Experience with other marketing tools is a plus.

Has a builder's mindset - if something doesn't exist, you're excited about creating it.

The Kind of Person Who Will Thrive Here

You might be a outstanding fit if you:

Notice things.

You see a campaign, LinkedIn post, brand or event and immediately think about why it worked.

Have ideas.

You don't wait for a brief to start thinking. You naturally spot opportunities and bring them to the table.

Can execute.

You don't just say “we should do this.” You figure out how to make it happen.

Care about the details.

The headline, the visual, the timing, the tone — you know the little things matter.

Are curious.

You like learning about new industries, technologies, audiences and platforms.

Have a point of view.

You can say, “I don't think this will work — here's what we should do instead.”

Enjoy building.

You want to look back six months later and see something that exists because you built it.

Come build the voice behind Plutas AI and DigiSafe Insurance.

📌 Senior Marketing Specialist (Pune)
🏢 DigiSafe Insurance
📍 Pune