Title:- Senior Manager Programmatic

Location: Gurgaon

Experience: 3-6 years+

About the Role

As a Senior Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

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Responsibilities

- Lead a team of programmatic specialists, providing guidance and mentorship - Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth - Own client communication and relationship management, ensuring clear and consistent updates - Proactively identify and pursue account growth opportunities in partnership with Account Directors - Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results - Utilize MMPs and analytics platforms to provide data-driven insights and recommendations - Collaborate with Client Services and other channel teams to ensure seamless campaign executions - Analyse campaign performance data to identify trends and optimize strategies - Ensure adherence to best practices and maintain high standards of quality - Experience on Media Planning and Programmatic deals is must

Qualifications





- 3-6 years+ of experience in programmatic campaign management - Proven experience managing and leading a team - Expert-level knowledge of DV360 and experience with other DSPs - Strong experience with MMPs and analytics tools - Excellent client management and communication skills - Proven ability to develop and execute strategic programmatic plans - Strong analytical and problem-solving skills - Strong Excel and PPT skills - Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation - Budget Management: Responsible for large scale budget management, and forecasting - A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies - Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

- Demonstrated experience in leading and developing high-performing teams - Advanced proficiency in DV360 and extensive experience with other leading DSPs - Expertise in developing and implementing custom bidding scripts - Strong experience with MMPs and advanced analytics platforms - Exceptional client management and communication skills, with a proven ability to build and maintain solid client relationships - Strategic thinker with a proven ability to develop and execute innovative programmatic strategies - Strong analytical and problem-solving skills, with a data-driven approach - Strong Budgeting and forecasting skills - Strong Excel and PowerPoint skills

Interested candidates can share their CV at Winsy. [email protected] along with the following details:-

- Total Years of Experience
- Current Company
- Notice Period
- Current CTC
- Salary Expectations
- Current Location
- Open to work from Gurgaon

📌 Senior Manager Programmatic (Gurugram)
🏢 dentsu India
📍 Gurugram