About the Role

We are hiring a Senior Digital Marketing Executive to manage and execute digital marketing initiatives for a reputed healthcare clinic.

The role offers an excellent opportunity to work on international campaigns and gain exposure to the healthcare market.

Key Responsibilities

- Execute digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize performance marketing campaigns across Google Ads, Meta, and LinkedIn.
- Manage paid advertising campaigns with a focus on lead generation, conversions, and ROI.
- Handle SEO, SEM, social media, email marketing, and content marketing activities.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Monitor campaign performance and optimize key metrics such as CPC, CTR, CPL, conversion rate, and ROI/ROAS.
- Analyze campaign and website data and provide actionable insights to improve performance.
- Manage website updates, landing pages, conversion funnels, and marketing automation activities.
- Coordinate with website developers, designers, content teams, and external agencies as required.
- Ensure proper implementation and monitoring of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Prepare regular digital marketing performance reports.
- Monitor and optimize advertising budgets across various digital channels.




- Coordinate with the sales/business team to improve lead quality and conversion.
- Stay updated with digital marketing trends, audience behaviour, competitors, and healthcare marketing practices.
- Support the planning and execution of new digital marketing initiatives and campaigns.

Requirements
- 4–6 years of experience in Digital Marketing, with strong exposure to performance marketing.
- Hands-on experience managing Google Ads, Meta Ads, and preferably LinkedIn Ads.
- Strong understanding of PPC, SEM, SEO, social media marketing, email marketing, and content marketing.
- Proven experience in lead generation and conversion-focused digital campaigns.
- Robust knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and marketing automation tools.
- Experience managing digital advertising budgets and optimizing campaigns based on performance data.
- Strong analytical and problem-solving skills with a data-driven approach.
- Good understanding of website, landing-page optimization, and conversion funnels.
- Experience working with digital marketing teams or agencies will be an advantage.
- Bachelor's degree in Marketing, Business, or a related field. MBA in Marketing will be an advantage.

Pay: ₹55,000.00 - ₹65,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (Pune)
🏢 ME - HR
📍 Pune