Senior Copywriter

About Inito

Inito is a venture-backed fertility technology company building the most advanced at-home hormone tracking platform in the world. We re scaling fast - targeting $50M revenue this year - and building a new creative function from scratch in Bangalore.

The role

You write the words that make people stop, read, and act. Paired with an art director in a creative pod, you ll write performance ads, social content, video scripts, carousel copy, landing page copy, and CRM - all within two-week sprint cycles. The work is high-volume but never throwaway. Every line has a job to do: stop the scroll, land the insight, drive the click. You need to be sharp on hooks, clear on benefits, and fast on your feet.

What you ll do

- Write performance ad copy across Meta, Google, and paid social - hooks, headlines, body copy, CTAs - that converts
- Develop social content copy: Instagram carousels, video scripts, story copy, captions
- Write within the brand voice framework (Clear + Memorable) consistently across all formats
- Produce multiple creative variations per sprint - different hooks, angles, audience framings - for A/B and multivariate testing
- Translate complex fertility science and hormone data into language that s accessible, accurate, and emotionally resonant
- Collaborate closely with your art director to develop integrated concepts, not copy laid over design
- Incorporate performance data into your writing - learn from what worked, iterate on what didn t
- Contribute to longer-form content when needed: blog posts, educational content, CRM sequences

What you bring

- 7+ years as a copywriter, with substantial experience in D2C,



performance, or digital-first environments
- A portfolio with range: performance ads that converted, social content that engaged, and ideally some long-form or brand work that shows depth
- The ability to write hooks - you understand what makes someone stop scrolling in a feed full of noise
- Comfort with volume. You can produce 20 headline variations without each one feeling like a negotiation
- Strong editorial instincts - you can self-edit ruthlessly and you know when a line is done
- Ability to write about health, science, or technical subjects without dumbing them down or making them clinical
- Experience working in pod structures or closely with designers - you think visually, not just verbally

Nice to have

- Experience in health, fertility, femtech, or wellness categories
- Understanding of SEO and AI-search content optimisation
- Experience writing video scripts for social or CTV formats
- Familiarity with CRM/email copywriting and lifecycle messaging

Why Inito

- The product gives you genuine proof points to write from - this isn t spin, it s real technology with real differentiation
- Pod structure means genuine creative partnership with an art director, not copy requests from a design team
- High-impact work: $15M annual ad spend means your words reach hundreds of millions of impressions
- Opportunity to shape the brand voice as the creative function scales

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Copywriter (Bengaluru)
🏢 Inito
📍 Bengaluru