Experience: 4–7 Years

Location: Delhi NCR | On-site

About Effora

Effora is building a next-generation Beauty & Wellness brand focused on science-backed, high-efficacy products across hair, beauty and wellness.

We are building a strong content-led growth engine across organic, creators, performance marketing and customer education, with the ambition to create a distinctive and trusted consumer brand from India.

Role

Own and scale Effora’s content engine across organic social, creators, campaigns, performance creatives and brand storytelling .

You will be responsible for turning brand strategy and consumer insights into high-performing content at scale.

Responsibilities

- Build monthly and quarterly content strategy across all key channels
- Define content pillars, formats, hooks and recurring IPs
- Own Instagram, Reels, short-form video and organic storytelling
- Develop campaign ideas, scripts, captions and creative briefs
- Build and scale creator / UGC content pipelines
- Work closely with Brand, Performance Marketing, Design and Video teams
- Create performance content concepts for Meta and other paid channels
- Turn customer pain points, reviews and trends into content opportunities
- Build systems and workflows to increase content output without reducing quality
- Track content performance and identify what to scale, improve or stop
- Support product launches,



GTM and new category communication

KPIs
- Content output and consistency
- Organic reach and engagement
- Creator / UGC output
- Content-led traffic and conversions
- Performance creative hit rate
- Brand search and awareness
- Speed of content production

Must-have qualifications
- 4–7 years in Content Strategy / Brand Content / Creative Strategy
- Proven experience scaling content for a D2C or consumer brand
- Robust understanding of social media, creators and performance content
- Excellent writing, storytelling and creative judgement
- Ability to move from strategy to hands-on execution
- Strong understanding of consumer psychology and internet culture
- Highly organised, fast and execution-oriented

Preferred qualifications
- Experience in Beauty, Wellness, Personal Care, Fashion or Lifestyle
- Experience working closely with Performance Marketing teams
- Experience scaling creator and UGC programs
- Strong understanding of Meta ad creatives and content funnels
- Comfortable using AI tools for ideation, research, scripting and content production

Success in this Role Build a repeatable content engine that makes Effora more visible, more memorable and more commercially effective — while consistently increasing the volume and quality of content the brand produces.

📌 Senior Content Strategist (Noida)
🏢 Effora | Beauty u0026 Wellness
📍 Noida