- Strong understanding of the Search Engine Optimization (SEO) process.
- Experience in developing and implementing digital marketing strategies.
- Managing online brand and product campaigns to raise brand awareness.
- Good knowledge and experience with online marketing tools and best practices.
- Prior experience working in E-commerce/online marketing company.
- Needs to have hands-on knowledge of SEO tools (both on-page and off-page tools)
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
- Experience working with WordPress CMS and building/administering content in other CMS environments.
- Excellence in written communication skills, strong vocabulary and command over English grammar.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Hands-on experience in MS Excel, PowerPoint, and Word.
- Experience with website analysis using Google Analytics.
- Strong understanding of page performance,
webmaster tools, Page speed tools.
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
- Ability to think creatively, strategically and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Excellent analytical, organizational, project management and time management skills.
Qualifications
- 3+ years proven experience in SEO with a strong understanding of technical, on-page, and off-page SEO strategies.
- Proficiency in SEO tools as well as Excel and PowerPoint
- Robust analytical skills with the ability to interpret data and deliver actionable insights.
- Experience with keyword research, mapping, and content optimization.
- Excellent communication and presentation skills, with the ability to explain complex concepts to clients.
- Detail-oriented, with strong organisational and project management skills.