Job Summary

Assistara Global Services Ltd. is hiring an experienced PPC / Performance Marketing Specialist with hands-on experience in US lead generation through paid advertising.

The ideal candidate should have strong expertise in Google Ads, PPC campaign management, lead generation and campaign optimization. Experience in the International Travel / Travel & Tourism industry will be highly preferred.

Key Responsibilities

- Plan, launch and manage PPC campaigns targeting the US market
- Generate high-quality leads through Google Ads, Bing Ads and other paid platforms
- Conduct keyword research, competitor analysis and search-term analysis
- Optimize campaigns, bids, keywords, budgets and targeting
- Create and optimize ad copies and landing pages
- Monitor CPL, CPA, CTR, conversion rate, ROAS and ROI
- Identify negative keywords and improve lead quality
- Analyze lead-to-sale conversion and optimize campaigns accordingly
- Work closely with the Travel Sales team to improve lead conversion




- Manage PPC budgets and prepare campaign performance reports

Requirement

- 4+ years of hands-on PPC / Performance Marketing experience
- Proven experience in paid lead generation
- Mandatory experience targeting the US market
- Solid hands-on experience with Google Ads
- Knowledge of keyword research, bidding, conversion tracking and campaign optimization
- Experience with GA4, Google Tag Manager and conversion tracking
- Strong understanding of CPL, CPA, CPC, CTR, ROAS and ROI
- Strong analytical and data-driven approach

Preferred Candidates

✈️ International Travel / Travel & Tourism PPC experience

✈️ Flights / Hotels / Car Rentals / Cruises / Travel Bookings

?? Experience generating leads specifically for US customers

Important: Hands-on PPC lead-generation experience is mandatory. This is a performance marketing / lead-generation role, not a general social media or SEO position.

📌 Search Ads Executive - US process (Noida)
🏢 Assistara
📍 Noida