Job Title: SEO Executive – Off-Page SEO

Employment Type: Full-time | On-site

Location: Trivandrum, Kerala

Experience: 1–2 Years

About Codifys Digital Solutions Pvt. Ltd.

Codifys Digital Solutions Pvt. Ltd. is a full-service digital marketing agency based in Trivandrum, Kerala. We specialize in SEO, web design and development, graphic design, content writing, social media marketing, and digital marketing services.

Our team works with businesses across different industries to improve their online visibility, organic traffic, search rankings, and digital presence through result-driven strategies.

We are looking for an SEO executive with strong off-page SEO and link building experience to join our SEO team in Trivandrum.

The ideal candidate should have practical experience in backlink building, competitor backlink analysis, link prospecting, outreach, local SEO, keyword research, SEO audits, and website performance analysis.

The candidate will be responsible for developing and executing off-page SEO strategies to improve domain authority, backlink profiles, keyword rankings, organic visibility, and overall website performance.

Key Responsibilities

Off-Page SEO & Link Building

- Develop and implement effective off-page SEO strategies based on website goals and target keywords.
- Conduct competitor backlink analysis to identify link-building opportunities.
- Research and identify relevant, authoritative, and industry-specific websites for backlink acquisition.
- Build high-quality backlinks through:
- Guest posting
- Blogger outreach
- Link insertions
- Business listings
- Local citations
- Directory submissions
- Resource pages
- Niche edits
- Brand mentions
- Digital PR opportunities
- Conduct link prospecting and outreach to relevant website owners, bloggers, publishers, and industry platforms.
- Evaluate backlink opportunities based on domain authority, relevance, traffic, spam signals, and link quality.
- Maintain and manage backlink databases and outreach records.
- Monitor newly acquired and lost backlinks regularly.
- Identify and report potentially harmful or toxic backlinks.
- Support backlink cleanup and disavow processes when required.
- Develop strategies for improving referring domains and link diversity.
- Ensure backlinks are acquired naturally and follow search engine guidelines.





Competitor & Backlink Research

- Perform detailed competitor backlink audits using tools such as Semrush, Ahrefs, Moz, and Google Search Console.
- Identify competitors' high-value referring domains and backlink gaps.
- Conduct link gap analysis and develop actionable link-building plans.
- Analyze competitors' anchor text, referring domains, link types, and content strategies.
- Identify new backlink opportunities based on competitor movements and industry trends.

Keyword & SEO Support

- Conduct keyword research and identify primary, secondary, long-tail, and location-based keywords.
- Support keyword gap analysis and competitor keyword research.
- Coordinate with the content team to develop content ideas suitable for link acquisition.
- Assist with on-page SEO recommendations where required.
- Monitor keyword rankings and identify opportunities for improvement.
- Support local SEO activities, including citation building and local business listings.

SEO Audits & Performance Monitoring

- Conduct basic technical, on-page, and off-page SEO audits.
- Monitor website rankings, organic traffic, referring domains, backlinks, and SEO visibility.
- Use Google Search Console and Google Analytics to monitor website performance.
- Prepare regular SEO and backlink performance reports.
- Track the impact of link-building activities on keyword rankings and organic traffic.
- Identify SEO issues and recommend corrective actions.

AEO & GEO

- Develop basic AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets and answer-based search.
- Support GEO (Generative Engine Optimization) initiatives to improve content discoverability in AI-powered search experiences.
- Understand semantic SEO, entity optimization, structured content, FAQs, and search intent.
- Assist in creating content that can be referenced by AI-powered search platforms.

Required Skills

- Strong understanding of off-page SEO and link building.




- Practical experience in backlink acquisition and outreach.
- Valuable knowledge of Google Search Console and Google Analytics.
- Experience with SEO tools such as:
- Semrush
- Ahrefs
- Moz
- Screaming Frog
- Ubersuggest
- Understanding of domain authority, domain rating, page authority, referring domains, anchor text, and link quality.
- Knowledge of competitor backlink analysis and link gap analysis.
- Understanding of SEO best practices and Google search engine guidelines.
- Basic knowledge of on-page and technical SEO.
- Good keyword research and competitor analysis skills.
- Strong analytical and problem-solving abilities.
- Good written and verbal communication skills.
- Ability to manage multiple SEO projects simultaneously.
- Good Excel/Google Sheets skills for backlink tracking and reporting.

Preferred Skills

- Experience with guest post outreach and blogger outreach.
- Knowledge of local SEO and citation building.
- Understanding of toxic backlink analysis and backlink cleanup.
- Experience with digital PR or brand mention campaigns.
- Knowledge of AEO, GEO, semantic SEO, and entity SEO.
- Familiarity with AI-powered SEO tools such as ChatGPT, Gemini, Perplexity, Claude, Surfer SEO, Frase, or Clearscope.
- Basic understanding of HTML, website structure, and schema markup.

Qualifications

- Bachelor's degree in marketing, digital marketing, communications, or a related field.
- 1–3 years of practical SEO experience, preferably with strong off-page SEO exposure.
- Candidates with agency experience will be preferred.
- Candidates should be comfortable working with multiple client websites and industries.

What We Are Looking For The ideal candidate should be:

- Result-oriented
- Analytical and data-driven
- Proactive in finding backlink opportunities
- Good at competitor research
- Strong in communication and outreach
- Detail-oriented
- Able to work independently and as part of a team
- Interested in keeping up with the latest SEO and AI search developments

Other Requirements

Location: Trivandrum, Kerala, or willing to relocate

Experience: 1–2 years

Employment: Full time | On-site

Candidates with hands-on experience in off-page SEO, backlink building, competitor backlink analysis, outreach, and SEO tools are encouraged to apply.

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