Role & responsibilities

- Convert brand briefs and creative ideas into influencer-ready scripts When needed, co-develop scripts with in-fluencers to ensure authenticity and relatability

- Lead the creation of disruptive, platform-native content ideas and formats

- Write compelling hooks, narratives, and scripts optimized for short-form platforms

- Build repeatable storytelling frameworks that can scale across influencer ecosystems

- Identify and translate social trends, memes, and cultural moments into brand-relevant content

- Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance

- Partner with brand teams, agencies, and influencers in idea jams and workshops

- Provide creative leadership in script reviews while ensuring influencer authenticity

- Maintain brand voice and tonality across all influencer and digital content

- Ensure creative ideas comply with regulatory norms and brand guardrails





- Maintain rapid churn of script drafts, revisions, and approvals

- Provide creative guidance during content shoots with influencers

- Partner with agencies to ensure content execution stays true to creative intent

- Ensure content is brand-secure, compliant, and aligned with category guidelines

- Maintain quality consistency across multiple influencers and content formats

- Act as a creative bridge between influencers, agencies, and brand teams

Preferred candidate profile

- Graduate in Mass Communication, Advertising, or related fields

- 35 years of experience in creative writing, content ideation, or digital-first campaigns in agencies, content stu-dios, or brand teams

- Strong portfolio of innovative content ideas across social/influencer platforms

📌 Scripting Executive (Mumbai)
🏢 Marico
📍 Mumbai