Role & responsibilities

- Develop and execute the sales strategy for Aluminium Flat Rolled Products across the West Region.
- Identify and acquire new industrial customers for aluminium sheets, coils, strips and related products.
- Develop business across industries such as HVAC, insulation, electrical and electronics, engineering, automotive and auto components, kitchenware, fabrication, signage, roofing, building materials and other relevant applications.
- Build a database of high-potential manufacturers and industrial customers across the region.
- Identify decision makers including purchase, production, technical, quality and business owners.
- Understand customer applications, specifications, alloy requirements, thickness, dimensions, volumes and current sourcing arrangements.
- Generate enquiries, coordinate trials and samples and convert successful trials into commercial orders.
- Negotiate pricing, commercial terms, payment terms and supply arrangements within company guidelines.
- Develop repeat business from acquired customers.
- Monitor competitor pricing, product offerings, customer preferences and market developments.
- Maintain accurate sales pipeline, customer information and activity records in the CRM.




- Prepare weekly sales forecasts and territory plans.
- Coordinate closely with Inside Sales, Marketing, Sales Operations, Accounts and Production.
- Travel extensively within the assigned territory for customer meetings and business development.
- Build a strong network of industrial customers and develop key accounts over the long term.

Preferred candidate profile

- 612 years of experience in B2B industrial sales / technical sales / business development.
- Experience in aluminium, steel, metals, industrial products, engineering products, building materials or related sectors preferred.
- Proven experience in new customer acquisition.
- Strong understanding of industrial buying processes.
- Demonstrated ability to independently generate and close business.
- Willingness to travel extensively across Maharashtra, Gujarat and other Western markets.
- Robust negotiation and communication skills.
- Ability to understand technical product requirements.
- Experience using CRM systems and maintaining sales pipelines.
- Graduate qualification required; engineering or technical education preferred.
- MBA/PGDM in Sales & Marketing will be an advantage.

📌 Sales Manager (Mumbai)
🏢 Masters India
📍 Mumbai