Role & responsibilities

- Develop and execute the sales strategy for Aluminium Flat Rolled Products across the West Region.

- Identify and acquire new industrial customers for aluminium sheets, coils, strips and related products.

- Develop business across industries such as HVAC, insulation, electrical and electronics, engineering, automotive and auto components, kitchenware, fabrication, signage, roofing, building materials and other relevant applications.

- Build a database of high-potential manufacturers and industrial customers across the region.

- Identify decision makers including purchase, production, technical, quality and business owners.

- Understand customer applications, specifications, alloy requirements, thickness, dimensions, volumes and current sourcing arrangements.

- Generate enquiries, coordinate trials and samples and convert successful trials into commercial orders.

- Negotiate pricing, commercial terms, payment terms and supply arrangements within company guidelines.

- Develop repeat business from acquired customers.

- Monitor competitor pricing, product offerings, customer preferences and market developments.

- Maintain accurate sales pipeline, customer information and activity records in the CRM.





- Prepare weekly sales forecasts and territory plans.

- Coordinate closely with Inside Sales, Marketing, Sales Operations, Accounts and Production.

- Travel extensively within the assigned territory for customer meetings and business development.

- Build a strong network of industrial customers and develop key accounts over the long term.

Preferred candidate profile

- 612 years of experience in B2B industrial sales / technical sales / business development.

- Experience in aluminium, steel, metals, industrial products, engineering products, building materials or related sectors preferred.

- Proven experience in recent customer acquisition.

- Strong understanding of industrial buying processes.

- Demonstrated ability to independently generate and close business.

- Willingness to travel extensively across Maharashtra, Gujarat and other Western markets.

- Strong negotiation and communication skills.

- Ability to understand technical product requirements.

- Experience using CRM systems and maintaining sales pipelines.

- Graduate qualification required; engineering or technical education preferred.

- MBA/PGDM in Sales & Marketing will be an advantage.

📌 Sales Manager (Mumbai)
🏢 Masters India
📍 Mumbai