About the Company: /n Inditherma Private Limited, based in Kolkata, is entering the packaged drinking water segment under the brand name trsna. With a new state-of-the-art manufacturing facility, we aim to build a strong regional presence in the bottled water market through enterprise sales, institutional tie-ups, and retail distribution. /n Role Overview: /n We are seeking a highly driven and experienced Sales Manager / CSO who will be responsible for building and leading our regional sales team and spearheading business development efforts across West Bengal. The ideal candidate will be instrumental in setting up a robust sales structure, onboarding key accounts, and developing scalable marketing strategies to grow brand trsna. /n Key Responsibilities: /n Sales Leadership: /n /n

- Develop and implement a comprehensive sales and distribution strategy for trsna across West Bengal.

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- Identify and tap into bulk sales opportunities: corporate clients, institutions, hotels, hospitals, event management companies, etc.

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- Build, lead, and mentor a team of sales executives and area sales managers.

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- Drive monthly, quarterly, and annual sales targets, ensuring consistent revenue growth.

/n /n Business Development: /n /n

- Create and manage a pipeline of B2B clients and enterprise customers.

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- Develop strategic tie-ups with distributors, stockists, and wholesalers.

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- Lead negotiations and close long-term volume-based sales contracts.

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- Conduct market research to identify new growth opportunities and regional demand patterns.

/n /n Marketing Strategy: /n /n





- Define brand positioning and execute regional marketing campaigns, activations, and sampling efforts.

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- Collaborate with the design/branding team for promotional materials, POS materials, and digital content.

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- Monitor competitors' activities and pricing and suggest strategic responses.

/n /n Operational Oversight: /n /n

- Coordinate closely with the production and logistics team to align demand forecasts with manufacturing schedules.

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- Ensure timely deliveries, credit management, and customer satisfaction.

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- Manage sales reporting, CRM systems, and dashboards.

/n /n Qualifications & Experience: /n /n

- Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.

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- Minimum 5-10 years of experience in sales, preferably in FMCG, packaged water, beverages, or allied industries.

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- Proven track record of team building and leadership.

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- Strong understanding of West Bengal's market dynamics, geography, and buyer behavior.

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- Excellent communication, negotiation, and interpersonal skills.

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- Proficiency in MS Excel, PowerPoint, and sales/CRM tools.

/n /n What We Offer: /n /n

- A pivotal leadership role in a fast-growing new brand.

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- Freedom to build and shape your own team.

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- Competitive compensation with performance-based incentives.

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- Chance to grow with the brand from the ground up.

/n /n Application Process: /n Please email your resume and a brief cover letter to [email protected] with the subject line: /n "Application for CMO/Sales Manager – trsna" /n Shortlisted candidates will be contacted for a personal interview.

📌 Sales Manager (Kolkata)
🏢 Inditherma Private
📍 Kolkata