Facebook Ads Expert / Meta Performance Marketer

Position Overview

- Job Title: Facebook Ads Expert / Meta Media Buyer

- Company: Evolvance Marketing &
- IT LLP / Hawk Eye Media LLC

- Department: Digital Marketing &

- Performance Growth

- Employment Type: Full time

- Location: On-site / Hybrid

1. Key Responsibilities

- Campaign Strategy &
- Setup:

Design, plan, and execute paid ad campaigns across Meta platforms (Facebook, Instagram, Messenger, Audience Network) to drive ROAS, leads, and sales.

- Audience Targeting &

- Funnel Building:

Build custom, lookalike, and interest-based audiences; restructure ad account funnels (TOFU, MOFU, BOFU) for maximum conversion efficiency.

- Creative Testing &

- Copywriting:

Collaborate with graphic designers and video editors to produce high-converting ad creatives, video hooks, and persuasive ad copy.

- Budget Management &

- Scaling:

Manage daily/monthly media spend, continuously optimize budget allocation (CBO/ABO), and scale winning campaigns profitably.

- Tracking &

- Analytics:

Implement and troubleshoot Meta Pixel, Conversions API (CAPI), custom conversions, and Google Analytics 4 (GA4) for precise attribution.

- Reporting &

- Optimization:

Conduct A/B testing on audiences, creatives, and landing pages; prepare detailed daily/weekly ROAS, CPA, and CTR performance reports.

2.

Required Candidate

Qualifications &





- SkillsCore Technical &
- Performance Skills:

- Meta Business Suite Proficiency: Advanced hands-on experience with Ads Manager, Business Manager, Catalog Sales, and Commerce Manager.

- Data-Driven Mindset: Strong analytical ability to interpret metrics like CAC, LTV, ROAS, CPM, CTR, and Conversion Rates.

- Technical Setup: Practical knowledge of Meta Pixel installation, Server-Side Tracking (CAPI), and domain verification.

- Ad Creative Strategy: Strong grasp of direct-response marketing visual principles, hook generation, and consumer psychology.

Eligibility &

- Experience:

- Education: Bachelor's Degree in Marketing, Business Administration, Computer Science, or relevant field.

- Experience: 1–3 years of proven experience managing Meta ad budgets (preferably in E-commerce, Lead Gen, or Performance Marketing Agencies).

3.

Organizational Compliance

Requirements

- Intellectual Property Protection: Strict NDA to safeguard client ad accounts, proprietary funnel data, and creative assets.

- Workplace Attendance: Compliance with standard working hours and performance review benchmarks.

- Onboarding Verification: Final confirmation is subject to mandatory Police Verification Clearance and document submission.

Pay: From ₹12,000.00 per month

Work Location: In person

📌 Sales Lead Generator (Udaipur)
🏢 Evolvance Marketing u0026 IT
📍 Udaipur