Company Description

Knya is a modern workwear brand focused on helping professionals feel confident, comfortable, and ready to perform at their best every day. The company designs and produces scrubs that prioritize fit, function, and style, so wearers can show up with ease and focus on their work. Knya centers its efforts on the daily experience of its customers, emphasizing how apparel can support consistency, reliability, and well-being.

The brand believes that when people look and feel the part, it is easier to get into the right mindset and deliver strong results.

Role Description The Retention Marketing Manager is a full time on-site role based in Mumbai, responsible for driving customer loyalty and repeat engagement for Knya’s products. This role involves developing and executing retention strategies across email, SMS, and other CRM channels, including lifecycle campaigns, win-back programs, and post-purchase journeys.

The Retention Marketing

Manager will analyze customer data, segment audiences, and manage experiments to improve cohort performance, repeat purchase rate, and customer lifetime value. Day-to-day tasks include collaborating with brand, performance marketing, and product teams to align messaging, overseeing campaign calendars, managing retention-related projects,



and reporting on key metrics and insights to inform ongoing optimization.

Qualifications

- Strong skills in Customer Retention, with experience designing and optimizing loyalty, lifecycle, and engagement programs.
- Proficiency in Marketing Analytics and Analytical Skills to interpret data, build dashboards, and translate insights into actionable strategies.
- Experience in Market Segmentation, including creating and managing customer cohorts based on behavior, value, and lifecycle stage.
- Solid Project Management abilities to plan, execute, and track multi-channel retention initiatives and cross-functional campaigns.
- Hands-on experience with CRM tools, marketing automation platforms, and A/B testing for email and SMS campaigns.
- Strong written and verbal communication skills, with the ability to craft clear, customer-centric messaging and collaborate across teams.
- Background in e-commerce, D2C, or consumer brands is preferred; experience in apparel or lifestyle brands is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

If you are interested, kindly share your resume at [email protected]

📌 Retention Marketing Manager (Mumbai)
🏢 Knya
📍 Mumbai