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Referral Team At Healic, we are building a dedicated referral field team to grow the volume of patients who require different types of surgeries — across General Surgery, Gynaecology & Obstetrics, Orthopaedics, Urology, ENT, and Ophthalmology — available across our hospital network. This document covers the role, KRAs, and KPIs for the team. Role Overview:

Team members are responsible for visiting a minimum of 10–12 Doctors and Diagnostic Centers every day within an assigned locality or beat, introducing Healic Hospital’s surgical facilities, surgeon credentials, and patient-first value proposition to each Doctor and Diagnostic Center. The role centers on building repeatvisit relationships with Doctors and Diagnostic Centers through a structured revisit cycle rather than onetime visits, with the goal of convincing them to share details of patients who require surgery. Every visit and every patient lead captured in the field must be logged in the field-sales app / CRM on the same day.

What This Role Is Not

It should be noted that this role’s responsibility ends at capturing and logging the patient reference only — not the package cost discussion with patients, or revenue collection. Lead-to-conversion, consultation scheduling, surgery cost discussions, coordination with the respective surgeons,



and surgery follow-through are owned by Healic’s central Sales/CRM/Patient Care team.

KRAs & KPIs — Referral Team

Daily Field Coverage: Team members are expected to complete a minimum of 10–12 visits per day, tracked through GPS-verified check-in on the field-sales app.

Beat/Territory Discipline: Performance is measured by percentage adherence to the planned weekly beat schedule, along with maintaining the required revisit cycle for each Doctor/Diagnostic Center tier.

Doctors & Diagnostic Centers Relationship Building: Tracked through the number of current Doctors and Diagnostic Centers introduced per week, and by how many progress from “Introduced” status to “Active Referrer” status.

Valid Lead Generation: Measured by the number of patient leads, with complete, consented details, captured and logged per day.

Lead Quality: Assessed by the percentage of logged leads with complete, correctly formatted patient and Doctor/Diagnostic Center details.

CRM/Reporting Hygiene: Tracked via same-day visit-logging compliance, and whether leads are punched into the CRM within the defined SLA.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Referral Sales Executive (Gurugram)
🏢 Healic Health
📍 Gurugram