Public Relations Officer (PRO)

Organization: HKM Charitable Foundation, Andhra Pradesh

Location: Visakhapatnam (Vizag), Andhra Pradesh

Experience: 3–5 Years

Employment Type: Full time

Travel Requirement: 25–50%

Relocation: Candidates from outside Vizag must be willing to relocate to Visakhapatnam.

About the Role

HKM Charitable Foundation, Andhra Pradesh, is looking for an experienced, confident, and well-connected Public Relations Officer (PRO) to manage the Foundation’s public relations, media communications, stakeholder engagement, community outreach, and external communications.

The candidate will be responsible for strengthening the Foundation’s public image and building effective relationships with media organizations, government departments, local authorities, community leaders, NGOs, institutions, donors, beneficiaries, and other stakeholders.

The position is based in Visakhapatnam (Vizag) and involves approximately 25–50% travel within Andhra Pradesh and other locations as required for Foundation activities.

Key Job ResponsibilitiesPublic Relations & Media Management

- Develop and execute PR strategies to enhance the visibility, credibility, and public image of HKM Charitable Foundation.
- Build and maintain strong relationships with print, electronic, digital, and local/regional media.
- Establish and maintain an updated database of journalists, reporters, editors, media houses, and other relevant contacts.
- Coordinate with media representatives for press releases, interviews, news coverage, articles, features, and Foundation initiatives.
- Prepare and distribute press releases, media notes, official statements, speeches, articles, newsletters, and other communication materials.
- Identify opportunities for positive media coverage of the Foundation's social, charitable, community, and development initiatives.
- Monitor media coverage and prepare regular reports for management.
- Handle media queries and coordinate responses with the appropriate internal teams.
- Support the Foundation in managing its communication during sensitive or crisis situations.

Government & Stakeholder Relations
- Develop and maintain professional relationships with government officials, local administration, public representatives, community leaders, NGOs, educational institutions, corporate organizations, and other stakeholders.
- Coordinate meetings and official engagements with relevant government departments and authorities.
- Represent the Foundation at appropriate public meetings, conferences, workshops, community programs, and stakeholder events.
- Support management in maintaining effective relationships with key external stakeholders.
- Assist in coordinating permissions, official communications, and other external requirements related to Foundation activities.

Community Outreach & Foundation Activities
- Promote the Foundation's charitable, social welfare,



community development, educational, healthcare, and other social initiatives through appropriate PR channels.
- Coordinate public outreach campaigns and community engagement programs.
- Develop relationships with local communities and identify opportunities to increase the Foundation's reach and impact.
- Coordinate with field teams to collect stories, photographs, testimonials, achievements, and impact information for communication and PR purposes.
- Document and promote successful Foundation initiatives and beneficiary impact stories.

Events & Program Management
- Plan and coordinate press conferences, awareness programs, community events, public meetings, workshops, campaigns, and Foundation functions.
- Coordinate media invitations, event publicity, press coverage, photography, videography, and post-event communications.
- Ensure appropriate branding and communication of Foundation activities.
- Prepare event briefs, media kits, speeches, talking points, and other required materials.

Digital & Corporate Communications
- Coordinate with the digital/social media team to ensure consistent communication of the Foundation's activities.
- Assist in developing content for social media platforms, website, newsletters, brochures, presentations, annual reports, and other publications.
- Ensure that all external communications accurately reflect the Foundation's objectives, values, and activities.
- Identify relevant PR and digital communication opportunities to improve the Foundation's reach and engagement.

Travel & Field Engagement
- Travel approximately 25–50% of the time for Foundation programs, community visits, media meetings, government/stakeholder meetings, events, conferences, and other organizational requirements.
- Visit project locations and field offices to understand ongoing activities and gather information for communication and outreach.
- Coordinate with teams across different locations to ensure effective PR and stakeholder engagement.
- Be flexible to travel within Andhra Pradesh and other locations in India, as required.

Reporting & Coordination
- Prepare regular PR, media coverage, stakeholder engagement, and outreach reports for management.
- Track the effectiveness of PR campaigns and recommend improvements.
- Coordinate closely with senior management and internal departments on external communications.
- Maintain records of media interactions, events, press coverage, stakeholder meetings, and PR activities.
- Undertake any other PR, communication,



outreach, or stakeholder-related responsibilities assigned by management.

Required Qualifications & Experience
- Bachelor's degree in Public Relations, Mass Communication, Journalism, Communications, Marketing, Social Sciences, or a related field.
- 3–5 years of relevant professional experience in Public Relations, Corporate Communications, NGO communications, Media Relations, Government Relations, Public Affairs, or a similar role.
- Experience working with media, government departments, NGOs, charitable organizations, social-sector institutions, or community programs will be preferred.
- Strong knowledge of media relations and public communication.
- Strong interpersonal and networking skills with the ability to build relationships with diverse stakeholders.
- Excellent written and verbal communication skills in English and Telugu. Knowledge of Hindi will be an advantage.
- Strong event coordination and stakeholder management skills.
- Ability to represent the Foundation professionally in public forums and meetings.
- Ability to work independently and coordinate effectively with internal and external teams.
- Strong organizational skills and the ability to manage multiple assignments simultaneously.
- Willingness to undertake 25–50% travel as required.
- Candidates from outside Visakhapatnam must be willing to relocate to Vizag.

Key Competencies
- Public & Media Relations
- Government & Stakeholder Liaison
- Community Outreach
- NGO/Charitable Sector Communications
- Event & Campaign Management
- Press Release & Content Writing
- Crisis & Reputation Management
- Networking & Relationship Building
- Communication & Presentation Skills
- Field Coordination
- Professional Representation
- Willingness to Travel

Ideal Candidate The ideal candidate will be a confident, articulate, socially aware, and well-networked PR professional who can represent HKM Charitable Foundation effectively before the media, government authorities, community groups, institutions, and other stakeholders. The candidate should be comfortable working both in the office and in the field, managing public-facing activities, building relationships, coordinating events, and travelling regularly as part of the role.

Work Location: Visakhapatnam (Vizag), Andhra Pradesh

Experience: 3–5 Years

Travel: 25–50%

Relocation: Required for candidates from outside Vizag

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Food provided
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Visakhapatnam, Andhra Pradesh (Visakhapatnam District): Reliably commute or planning to relocate before starting work (Required)

Experience:
- Public relations: 2 years (Required)

Location:
- Visakhapatnam, Andhra Pradesh (Visakhapatnam District) (Preferred)

Work Location: In person

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