(JD)

Position: Public Relations (PR) Executive

Company: Greendot Biopak Pvt. Ltd.

Location: Changodar, Ahmedabad, Gujarat

Department: Marketing & Corporate Communications

Reporting To: Director / Head – Marketing & Corporate Communications

Job Summary

Greendot Biopak Pvt. Ltd. is seeking a energetic and confident Public Relations (PR) Executive to strengthen the company's brand presence across national and regional media platforms. The ideal candidate will be responsible for managing relationships with news channels, newspapers, digital media, industry publications, and influencers to promote the company's biodegradable and sustainable packaging solutions.

The role requires coordinating interviews, media coverage, press conferences, product launches, and corporate communications.

Key Responsibilities

Media Relations

- Build and maintain strong relationships with leading media houses, including NDTV, CNBC TV18, Zee Business, ET Now, India Today, Aaj Tak, Republic TV, ABP News, News18, and regional news channels.
- Coordinate interviews of the company's Directors and senior management with television channels, newspapers, magazines, and digital media.
- Develop media contacts to maximize positive coverage of company initiatives and achievements.
- Respond to media inquiries and coordinate press interactions.

Brand Promotion & Publicity

- Promote Greendot Biopak's biodegradable and sustainable packaging products through various media platforms.
- Prepare and distribute press releases, media kits, company announcements, and product launch communications.
- Plan and execute PR campaigns to increase brand awareness.
- Identify opportunities for media coverage, awards, and industry recognition.

Corporate Communications

- Draft speeches, interview briefs, company profiles, articles,



and official communication.
- Prepare presentations and promotional content for corporate events.
- Ensure consistent company messaging across all communication channels.
- Manage the company's public image and reputation.

Event Management

- Organize press conferences, media briefings, product launch events, exhibitions, and corporate events.
- Coordinate media invitations and event coverage.
- Represent the company at trade shows and networking events.

Digital & Social Media Support

- Coordinate with the digital marketing team to amplify PR campaigns.
- Monitor online media coverage and social media mentions.
- Share press coverage on company digital platforms.

Market & Media Monitoring

- Track industry news, competitor activities, and media trends.
- Prepare monthly PR and media coverage reports.
- Measure the effectiveness of PR campaigns and suggest improvements.

Required Skills

- Excellent verbal and written communication skills in English and Hindi.
- Strong media networking and relationship-building abilities.
- Experience in organizing TV interviews and media interactions.
- Press release and content writing skills.
- Presentation and public speaking skills.
- Event planning and coordination.
- Strong negotiation and interpersonal skills.
- Ability to work independently and manage multiple projects.

Qualification

- Bachelor's Degree in Public Relations, Mass Communication, Journalism, Marketing,



Media Studies, or a related field.
- Master's Degree is an added advantage.

Experience

- 3–7 years of experience in Public Relations, Corporate Communications, Media Relations, or Brand Communications.
- Experience working with manufacturing, sustainability, packaging, FMCG, or industrial companies will be preferred.

Preferred Industry

- Manufacturing
- Packaging
- Biodegradable & Sustainable Products
- FMCG
- Corporate Communications
- Media & Public Relations

Key Performance Indicators (KPIs)

- Number of media interviews arranged.
- Media coverage in national and regional publications.
- Brand visibility across TV, print, and digital media.
- Successful execution of PR campaigns and events.
- Growth in positive media mentions and corporate reputation.
- Timely preparation of press releases and communication materials.

Working Conditions

- Office-based with frequent travel for media meetings, exhibitions, and corporate events.
- Flexible working hours based on media schedules and event requirements.

Benefits

- Competitive Salary
- Performance-Based Incentives
- PF & ESIC Benefits
- Paid Leave
- Career development Opportunities
- Opportunity to work with leading national media and industry leaders

About Greendot Biopak Pvt. Ltd. Greendot Biopak Pvt. Ltd. is a leading manufacturer of biodegradable garbage bags, biomedical waste bags, compostable packaging films, and sustainable packaging solutions. We are committed to delivering innovative, eco-friendly products that contribute to a cleaner and greener future.

Location: Changodar, Ahmedabad, Gujarat

Contact: +91 95123 99174

Website: www.greendotbiopak.com

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Public Relations Executive (Ahmedabad)
🏢 Greendot Biopak
📍 Ahmedabad