PPC & Performance Marketing Manager

Company: The Premium Basket

Location: Ambernath, Maharashtra

Work Mode: On-site

Experience: 2–5 Years

Employment Type: Full-time

Industry: FMCG / D2C / E-commerce

About The Premium Basket The Premium Basket is a premium FMCG brand specializing in dry fruits, nuts, nut butters, foxnuts, seasoned nuts, mixed nuts, dates, dragees, and premium gifting solutions.

We are looking for a PPC & Performance Marketing Manager who can take ownership of our paid advertising ecosystem and drive measurable growth across marketplaces and digital channels.

Key Responsibilities1. Amazon PPC

- Plan, launch, and manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct keyword research and competitor analysis.
- Build and manage Auto, Manual, Broad, Phrase, and Exact campaigns.
- Optimize bids, budgets, placements, keywords, search terms, and targeting.
- Monitor ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, and sales.
- Identify high-performing keywords and scale them effectively.
- Identify wastage and reduce spend on non-performing keywords.
- Manage product targeting and competitor ASIN targeting.
- Develop PPC strategies for new product launches.
- Coordinate with the marketplace/e-commerce team to improve listing conversion.

1. Google Ads

- Plan and manage Google Search, Shopping/PMax, Display, YouTube, and remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Develop campaigns based on product categories, customer intent, and commercial objectives.
- Optimize campaigns for ROAS, conversions, CAC, CPC, and revenue.
- Manage remarketing and audience campaigns.
- Track campaign performance and continuously improve efficiency.

1. Meta Ads

- Plan and manage Facebook and Instagram advertising campaigns.
- Manage prospecting, retargeting, catalog,



and conversion campaigns.
- Test different creatives, audiences, offers, and messaging.
- Analyze campaign-level and creative-level performance.
- Work closely with the creative team to develop performance-focused ad creatives.

1. Performance & Conversion Optimization

- Monitor the complete advertising funnel from impression → click → product page → add to cart → purchase.
- Identify reasons for poor campaign or product performance.
- Work with the content, design, marketplace, and e-commerce teams to improve conversion rates.
- Recommend improvements to product listings, creatives, landing pages, offers, pricing, and promotions based on advertising data.

1. Budget & Growth Management

- Manage monthly advertising budgets and allocate spends across platforms.
- Scale high-performing campaigns while maintaining profitability.
- Create channel-wise and product-wise performance targets.
- Forecast sales and advertising requirements.
- Maintain a healthy balance between growth, ROAS, ACOS/TACOS, and profitability.

1. Analytics & Reporting

- Prepare weekly and monthly PPC performance reports.
- Track:
- ROAS
- ACOS / TACOS
- CAC
- CTR
- CPC
- Conversion Rate
- Impressions
- Clicks
- Advertising Sales
- Organic Sales
- Total Revenue
- Provide actionable insights and recommendations to management.
- Maintain dashboards and performance trackers.

Required Skills
- Strong understanding of Amazon PPC
- Google Ads expertise
- Meta Ads expertise




- Keyword research and search-term analysis
- Campaign structuring and optimization
- Bid and budget management
- Competitor research
- Performance analytics
- Excel / Google Sheets
- Strong numerical and analytical ability
- Understanding of e-commerce conversion funnels
- Ability to interpret advertising data and take independent decisions

Preferred Experience Candidates with experience in any of the following will be preferred:
- FMCG
- D2C brands
- Food & Beverage
- Dry Fruits / Nuts / Health Foods
- E-commerce
- Amazon Seller Central
- Quick Commerce
- Shopify
- Consumer brands

Experience managing Amazon India advertising is highly preferred. KPIs The candidate will be evaluated on:

- Revenue generated through paid advertising
- ROAS improvement
- ACOS/TACOS optimization
- Reduction in wasted ad spend
- Conversion rate improvement
- Customer acquisition cost
- Growth in current customers
- Product-level sales growth
- Successful new product launches
- Overall advertising profitability

Ideal Candidate We are looking for someone who is data-driven, commercially minded, and hands-on.

The ideal candidate should not simply report that an ad campaign is performing poorly. They should be able to identify why it is underperforming, what needs to change, execute the changes, and measure the result.

A strong understanding of FMCG/e-commerce buying behaviour and the ability to work closely with creative and marketplace teams will be an advantage.

Education

Bachelor's degree in Marketing, Business, Commerce, or a related field preferred.

Relevant hands-on PPC experience is more important than the degree.

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 PPC Expert (Pahalgam)
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