Performance Marketing Manager – Google Ads & Meta Ads

Location: Jaipur, Rajasthan

Job Type: Full-time | Work From Office

Experience: 2+ Years

Department: Digital Marketing / Performance Marketing

About the Role

We are looking for a strong, result-oriented Performance Marketing Manager who can independently manage, optimize and scale paid advertising campaigns across Google Ads and Meta Ads.

This is not a basic digital marketing or social media management role. We are looking for someone with strong hands-on experience who understands numbers, campaign performance, lead quality and ROI — and can demonstrate real results achieved through paid campaigns.

Key Responsibilities

- Plan, launch, manage and optimize Google Ads and Meta Ads campaigns.
- Manage campaigns for lead generation, customer acquisition and business growth.
- Monitor and improve key metrics including CPL, CPA, CPC, CTR, Conversion Rate and ROAS.
- Manage campaign budgets and make data-driven decisions on budget allocation and scaling.
- Conduct audience research, keyword research, competitor analysis and retargeting.
- Run A/B testing for creatives, ad copies, audiences, landing pages and campaign strategies.
- Identify underperforming campaigns and take corrective action quickly.
- Work closely with the Creative, Content, Sales and Development teams to improve campaign performance.




- Track lead quality and conversion beyond just the number of leads generated.
- Prepare regular performance reports with explicit insights, actions and results.
- Continuously identify opportunities to reduce acquisition costs and improve ROI.

Must-Have Skills

- 2+ years of hands-on Performance Marketing experience.
- Strong practical experience in Google Ads and Meta Ads Manager.
- Proven experience managing and optimizing paid campaigns with measurable results.
- Strong understanding of CPL, CPA, CTR, CPC, Conversion Rate, ROAS and ROI.
- Experience in lead generation and conversion-focused campaigns.
- Strong understanding of campaign scaling, retargeting and audience segmentation.
- Good knowledge of GA4, Google Tag Manager and conversion tracking.
- Strong analytical and problem-solving skills.
- Ability to work independently and take complete ownership of campaign performance.

Preferred

- Experience working with a Digital Marketing Agency / multiple client accounts.
- Experience with landing page optimization and conversion funnels.
- Experience with B2B lead generation will be an advantage.

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Life insurance
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Specialist – Google & Meta Ads (Jaipur)
🏢 Arihant Global Services India Private
📍 Jaipur