- Manage and optimize paid advertising campaigns across Google, Meta, LinkedIn, YouTube, ChatGPT Ads, and AI advertising platforms.

- Scale campaigns for maximum ROAS through budget management, bid optimization, and performance analysis.

- Build and optimize audience segments, retargeting funnels, and A/B testing strategies for ads and landing pages.

- Conduct technical SEO audits, keyword research, competitor analysis, and content gap assessments.

- Optimize on-page SEO elements, schema markup, Core Web Vitals, site speed, and mobile performance.

- Develop and execute link-building, digital PR, and local SEO strategies including Google Business Profile optimization.

- Implement GEO (Generative Engine Optimization) to improve visibility in ChatGPT, Google AI Overviews, Copilot, Gemini, and Perplexity.

- Execute AEO (Answer Engine Optimization) strategies to increase presence in featured snippets, FAQs,



and AI-generated search results.

- Collaborate with design and content teams to create high-performing ad creatives and SEO-focused content.

- Set up GA4, GTM, conversion tracking, pixels, attribution models, and deliver regular performance reports with actionable insights.

Pay: ₹40,000.00 - ₹50,000.00 per month

Perks

- Paid sick time

Application Question(s)

- Have you worked in a digital marketing agency before? If yes, how many clients did you manage simultaneously?

- Which advertising platforms have you managed hands-on? (Google, Meta, LinkedIn, YouTube, Microsoft Ads, ChatGPT Ads, etc.)

- What is the largest monthly ad budget you have managed?

Work Location: In person

📌 Performance Marketing & SEO Specialist (Kochi)
🏢 Adversado
📍 Kochi