Combat Fitness Cult (CFC) is seeking a Performance Marketing Specialist to manage and optimize paid advertising campaigns across Meta and Google Ads, drive lead generation, and support the organization's SEO and website performance. The role suits a data-driven professional capable of independently planning, executing, and optimizing digital marketing initiatives that contribute to business growth.
Key Responsibilities
Performance Marketing (Meta & Google Ads)
- Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads
- Conduct audience targeting, retargeting, and A/B testing to improve performance
- Generate quality leads and optimize campaigns for conversions and ROI
- Manage advertising budgets efficiently
SEO
- Conduct keyword research and competitor analysis
- Implement on-page and off-page SEO strategies
- Monitor search rankings and organic traffic
Website & Digital Presence Management
- Manage website content updates and landing pages
- Ensure website accuracy, functionality, and optimization
- Coordinate with developers and designers as required
Analytics & Reporting
- Track and report on campaign performance and lead quality
- Use insights from Google Analytics, Meta Ads Manager, and Google Ads to guide strategy
Requirements
- Proven experience managing Meta Ads and Google Ads campaigns with measurable results
- Working knowledge of SEO tools and best practices
- Familiarity with website management platforms (e.g., WordPress) and analytics tools
- Solid analytical and communication skills
Pay: ₹15,000.00 - ₹30,000.00 per month
Education
- Bachelor's (Preferred)
Experience:
- Performance marketing: 1 year (Preferred)