1. Performance Marketing

- Plan, execute and optimize paid digital campaigns across Meta, Google Ads , Instagram ads and other relevant platforms.
- Own campaign budgets, media planning, allocation and performance.
- Drive customer acquisition and revenue while maintaining target CAC, ROAS and ROI.
- Develop full-funnel campaigns covering awareness, consideration, conversion and retention.
- Continuously test audiences, creatives, ad formats, messaging, landing pages and offers.

2. D2C & E-commerce Growth

- Drive traffic and conversions for the brand's D2C/e-commerce channels.
- Work closely with the e-commerce team to improve conversion rate, AOV, repeat purchase and customer lifetime value.
- Identify opportunities for growth across product categories, launches, offers and seasonal campaigns.
- Support new product launches through performance-led digital campaigns.

3. Marketplace Marketing

- Support performance marketing initiatives across relevant marketplaces such as Amazon, Nykaa, Myntra, Flipkart and other platforms, as applicable.
- Monitor marketplace advertising performance and optimize spends for profitable growth.
- Coordinate with marketplace/e-commerce teams to improve visibility and sales.

4. Analytics & Reporting

- Monitor key metrics including:

- ROAS

- CAC/CPA

- CTR

- CPC

- CPM

- Conversion Rate

- AOV

- Revenue
- New vs. repeat customers

- Customer Lifetime Value
- Prepare weekly and monthly performance reports with clear insights and action plans.
- Identify campaign trends, performance gaps and opportunities through data analysis.
- Ensure accurate tracking and attribution across campaigns.

5. Creative & Content Collaboration

- Work closely with the Creative,



Social Media and Content teams to develop high-performing ad creatives.
- Provide data-backed creative briefs and recommendations.
- Analyze creative performance and identify winning hooks, formats, products and messaging.
- Build a structured creative testing framework.

6. Growth & Experimentation

- Conduct A/B testing across audiences, creatives, offers and landing pages.
- Identify emerging digital platforms and performance opportunities.
- Stay updated on changes in Meta, Google, marketplace advertising and digital marketing trends.
- Develop innovative strategies to improve acquisition efficiency and scale.

Key Performance Indicators (KPIs)
- Revenue generated through paid marketing
- ROAS / ROI
- Customer Acquisition Cost (CAC)
- Cost per Acquisition (CPA)
- Conversion Rate
- Paid traffic growth
- New customer acquisition
- Repeat customer contribution
- Average Order Value (AOV)
- Campaign profitability
- Creative testing and optimization
- Marketing budget utilization

Required Skills & Experience
- 47 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
- Solid hands-on experience with Meta Ads , Google Ads, Instagram Ads .
- Experience in D2C, e-commerce, consumer brands or beauty/fashion/lifestyle will be preferred.
- Strong understanding of customer acquisition funnels and digital analytics.
- Experience managing significant monthly advertising budgets.
- Strong analytical and problem-solving skills.
- Good understanding of attribution, tracking and conversion optimization.
- Ability to interpret data and convert insights into actionable business decisions.
- Strong communication and stakeholder-management skills.
- Comfortable working in a fast-paced, high-growth startup environment.Role & responsibilities

📌 Performance Marketing Manager (Gurugram)
🏢 Vermilion Cosmetics
📍 Gurugram