Company Description PPStack is a global EdTech brand focused on reshaping education for the digital era by empowering students, professionals, and organizations with future-ready skills. The company leverages artificial intelligence, advanced technology, and innovative teaching methods to make learning smarter, faster, and more impactful.

PPStack bridges the gap between education and industry through AI-powered learning platforms, crash courses, corporate training, and digital career acceleration programs. Its ecosystem spans career coaching, digital branding, technology consulting, and e-learning platform development, enabling both individual and organizational growth. Trusted by learners worldwide, PPStack is committed to driving transformation across education, careers, digital growth, and technology innovation.

Role Description The Performance Marketing role is a full time remote position responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Daily activities include managing paid advertising campaigns (such as search, social, and display), tracking performance metrics, and analyzing data to improve return on ad spend and lead quality.

The role involves conducting audience and market analysis, refining targeting and messaging, and collaborating with content, product, and sales teams to support growth objectives.

The Performance





Marketing professional will also oversee A/B testing, funnel optimization, and reporting to ensure campaigns align with PPStack’s brand, educational offerings, and strategic priorities.

Qualifications

- Candidates should possess strong Marketing Strategy and Market Research skills to design data-driven campaigns and understand audience behavior.
- Candidates should possess excellent Communication and Customer Service skills to collaborate with internal teams and enhance learner and client experience.
- Candidates should possess Sales and performance-focused marketing skills to drive conversions, enrollments, and revenue growth.
- Candidates should possess proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools) and experience with A/B testing and funnel optimization.
- Candidates should possess strong analytical and reporting skills, including comfort with performance metrics, dashboards, and ROI analysis.
- Candidates should possess the ability to work independently in a remote environment, manage multiple campaigns, and prioritize deadlines.
- Experience in EdTech, SaaS, or education services, and familiarity with AI-driven or tech-focused learning products, is beneficial.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

📌 Performance Marketing (Uttarakhand)
🏢 PPStack
📍 Uttarakhand