Roles and Responsibilities :

- Develop and execute comprehensive performance marketing strategies to drive business growth, brand awareness, and customer engagement across multiple channels (SEM, social media, email).

- Analyze campaign performance data to optimize ad spend, improve ROI, and identify areas for improvement.

- Collaborate with cross-functional teams (creative services, product development) to ensure alignment on marketing initiatives and messaging.

- Stay up-to-date with industry trends and best practices in digital advertising to continuously improve campaign effectiveness.

Job Requirements :

- 3-8 years of experience in performance marketing or a related field.

- Proven track record of success in managing large-scale digital advertising campaigns across various platforms (Google Ads, Facebook Ads Manager).

- Strong analytical skills with ability to interpret complex data sets and make informed decisions based on insights.

- Experience working in an e-commerce setting with knowledge of online shopping behaviors and consumer psychology.

📌 Performance Marketing Manager (Hyderabad)
🏢 Mamaearth
📍 Hyderabad