Performance Marketing Lead

Experience: 3–5 years

Location: Kerala; Kochi preferred

Work mode: Remote, with occasional in-person meetings when required

Employment type: Full-time, permanent

About WITWIT – Whatever It Takes is a full-service marketing collective that helps brands find clarity and build momentum through strategy, branding, digital marketing, advertising, PR and creative execution.

We look beyond the immediate brief to understand the underlying business challenge and develop solutions around real audiences and measurable objectives. Our work spans multiple industries and brings together strategy, storytelling, technology and execution under one roof.

To know more about us, visit: https://witbusiness.in/

About the roleWe are looking for an experienced Performance Marketing Lead to manage and grow paid media campaigns across our portfolio of clients, as well as for WIT itself.

This is a hands-on individual contributor role. You will independently own campaigns across Meta and Google, from planning and execution to optimisation, reporting and final conversion. You should be comfortable managing multiple accounts, working with limited supervision and being accountable for both performance and timelines.

Since much of our work is focused on audiences in Kerala, fluency in Malayalam and a strong understanding of Kerala’s consumer behaviour, culture and regional nuances are mandatory.

Key responsibilities

- Plan, execute and optimise paid campaigns across Meta Ads and Google Ads.
- Manage the complete marketing funnel, from awareness and consideration to lead generation, sales and final conversion.




- Handle performance marketing for multiple client accounts across different industries.
- Lead paid acquisition campaigns for WIT’s own growth and lead generation.
- Develop campaign strategies based on each client’s objectives, audience and budget.
- Manage campaign budgets, allocation and performance across platforms.
- Set up and monitor conversion tracking through tools such as GA4, Google Tag Manager, Meta Pixel and Conversion API.
- Analyse campaign data and translate it into clear, actionable insights.
- Prepare accurate and timely performance reports for internal teams and clients.
- Conduct regular experiments across audiences, creatives, messaging, placements and landing pages.
- Work closely with strategy, content, design and web teams to improve campaign outcomes.
- Identify performance gaps early and take ownership of resolving them.

- What we are looking for

- 3–5 years of hands-on experience in performance marketing.
- Solid working knowledge of both Meta Ads and Google Ads.
- Demonstrated experience managing campaigns across the full marketing funnel.
- Experience handling multiple accounts, campaigns and deadlines simultaneously.
- Strong understanding of campaign tracking, attribution, reporting and optimisation.
- Ability to work independently and take complete ownership of deliverables.
- A diligent and meticulous approach to data, reporting, budgets and timelines.
- Strong analytical, problem-solving and communication skills.
- Fluency in Malayalam and a strong understanding of Kerala audiences.
- Must currently be based in Kerala; candidates based in Kochi will be preferred.

📌 Performance Marketing Lead (Kerala)
🏢 WIT - Whatever It Takes
📍 Kerala