Job Title: Assistant Manager / Manager Performance Marketing

Vertical: Puja & Chadhavas

Location: Gurgaon (Udyog Vihar Phase V)

Work Mode: Work from Office (Full-Time)

Experience: 2 to 4 Years

About VAMA.app

VAMA (Virtual Astrology & Mandir App) is a digital platform bringing authentic devotional experiences to millions of devotees across India. We offer online Pujas, temple Chadhavas, and consultations with verified Pandits and Astrologers directly through our mobile application.

Role Overview

We are looking for a data-driven Performance Marketing Specialist to own user acquisition, retention, and ROAS optimization for our core Puja & Chadhava business. In this role, you will design, execute, and scale paid acquisition campaigns across Meta, Google, App Store Networks, and regional ad networks.

Key Responsibilities

- Campaign Management: Build, run, and scale performance campaigns on Meta Ads (Facebook/Instagram), Google App Campaigns (UAC), Search, Display, and YouTube.
- Vertical Growth: Drive bookings and revenue for high-intent Puja and Chadhava offerings across major Indian temples.
- Budget & ROAS Ownership: Manage monthly marketing spend effectively to hit tight CAC, LTV, and ROAS targets.
- Creative Strategy: Partner with content and design teams to iterate on high-converting creative concepts (video ads, localized copy, static banners).




- Funnel Optimization: Track App Installs, App Registrations, and In-App Conversions using MMP tools (AppsFlyer, Adjust, or Branch).
- A/B Testing: Continuously test ad messaging, targeting segments, landing pages, and deep links to boost conversion rates.
- Data & Reporting: Generate daily/weekly insights on campaign metrics (CPI, CPA, ROAS, Retention) using Google Analytics, Firebase, and BI dashboards.

Required Qualifications

- Experience: 2–4 years of performance marketing experience within B2C apps (Fintech, E-commerce, Gaming, or D2C preferred).
- Platform Expertise: Hands-on experience with Meta Ads Manager, Google Ads, and Mobile Measurement Platforms (AppsFlyer / Adjust / Branch).
- Analytical Skills: Solid data crunching abilities using MS Excel/Google Sheets; familiarity with SQL or Tableau is a plus.
- Localized Consumer Mindset: Understanding of Tier-2/Tier-3 Indian consumer behavior and intent-driven audience segmentation.
- Execution Focus: Ability to thrive in a fast-paced environment and manage multi-platform campaigns independently.

What We Offer

- Opportunity to build and scale a high-growth faith-tech product.
- Direct ownership over sizable marketing budgets and core revenue streams.
- Collaborative culture with fast decision-making cycles.

📌 Performance Marketing Lead (Gurugram)
🏢 Selectastro
📍 Gurugram