Performance Marketing Lead Google Ads & Meta Ads

Location: Sector 142, Noida

Work Model: Full-time, Work from Office

Experience: 7 to 9 years

Reporting To: GM Operations & Marketing

Role Type: Hands-on Individual Contributor

Role & Responsibilities:

Google Ads

- Audit existing accounts, campaigns, keywords, advertisements, landing pages and conversion actions.
- Plan, launch and optimise Google Search campaigns for the USA travel market.
- Manage keywords, match types, search terms, negative keywords, locations, schedules, bidding strategies and campaign budgets.
- Improve the volume and quality of sales-relevant calls and enquiries.
- Identify irrelevant traffic, wasted spend, weak search intent and landing-page mismatches.
- Maintain disciplined campaign structures, naming conventions and change documentation.
- Monitor account health and advertising-policy risks and recommend compliant corrective actions.
- Coordinate landing-page and tracking improvements with internal technical resources.

Meta Ads
- Plan, launch and optimise Facebook and Instagram campaigns for India holiday packages.
- Manage lead-generation, website-conversion, WhatsApp and retargeting campaigns.
- Build and test audiences based on destinations, customer profiles, geography, engagement and available first-party data.
- Test creatives, formats, messages, offers and calls to action.
- Track lead volume, cost per qualified lead, lead quality and funnel progression.
- Develop clear campaign briefs for content and creative resources.
- Build retargeting campaigns for engaged audiences and unconverted enquiries.

Tracking and Analytics
- Implement and validate tracking through GA4, Google Tag Manager, Meta Pixel, conversion events and UTMs.
- Support lead-source capture across website forms, telephone calls, WhatsApp and CRM.
- Diagnose tracking gaps and coordinate corrective action.
- Reconcile advertising-platform data with CRM, call and sales-feedback data.
- Maintain clear documentation of conversion events, attribution rules and tracking standards.




- Ensure reporting distinguishes between total leads and qualified or sales-relevant leads.

Optimisation and Reporting
- Monitor campaigns regularly and implement timely corrective actions.
- Maintain weekly dashboards covering spend, calls, leads, lead quality, conversions and key actions.
- Use sales feedback to identify irrelevant leads, weak sources, objections and funnel leakage.
- Recommend improvements to campaigns, landing pages, creatives and follow-up journeys.
- Work within approved budgets and escalate material risks or proposed budget changes.
- Present campaign performance in clear business terms during weekly reviews.
- Maintain an action tracker covering issues, actions, ownership, timelines and outcomes.

Preferred Candidate Profile
- 7 to 9 years of relevant performance marketing experience.
- Strong, recent hands-on experience across both Google Ads and Meta Ads.
- Proven experience managing lead-generation, call-generation or conversion-focused campaigns.
- Demonstrated experience independently managing and optimising annual paid-media budgets of 3 crore or more, preferably across USA or other international markets, with accountability for qualified calls, leads, conversions and commercial outcomes.
- Ability to independently build, launch, monitor and optimise campaigns.
- Strong understanding of search intent, keywords, audiences, bidding and budget allocation.
- Hands-on knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.
- Ability to connect advertising performance with lead quality, sales movement and business outcomes.
- Strong analytical,



problem-solving and documentation skills.
- Clear written and spoken English.
- Comfortable working full time from our Sector 142, Noida office.

Preferred but Not Mandatory
- Experience in travel, OTA, e-commerce or another high-intent consumer business.
- Experience managing campaigns for the USA market.
- Experience with inbound-call campaigns and call attribution.
- Experience promoting travel or holiday packages in India.
- Familiarity with CRM, WhatsApp lead journeys and Looker Studio.
- Experience working with designers, content creators and landing-page developers.
- Working knowledge of Google Ads policy and account-health management.

First 30-Day Priorities
- Review the existing paid-media accounts, campaigns, tracking and landing-page journey.
- Establish baseline performance across spend, calls, leads, lead quality and conversions.
- Present a prioritised optimisation and tracking-improvement plan.
- Establish a practical weekly performance dashboard and action tracker.
- Begin implementing approved improvements across USA and India campaigns.

Success Measures
- Qualified calls and leads generated
- Cost per qualified call or lead
- Improvement in qualified-lead and sales-relevant-call percentage
- Reduction in irrelevant enquiries and wasted spend
- Campaign-to-lead and lead-to-booking movement
- Accuracy of conversion and source tracking
- Timely delivery of approved optimisation actions
- Quality and timeliness of weekly reporting
- Budget adherence and proactive risk escalation
- Advertising-policy and account-health discipline

Clicks, impressions, reach and platform optimisation scores will not be treated as standalone measures of success. Role Boundary The Performance Marketing Lead will own hands-on paid-media execution, tracking, optimisation and performance reporting. Overall marketing strategy, brand direction, total budget governance and final campaign approvals will remain with GM Operations and company leadership.

📌 Performance Marketing Lead: Google Ads & Meta Ads (Noida)
🏢 Travel Geeks Solutions
📍 Noida