About the RoleWe are looking for a hands-on Performance Marketing & Growth Manager to manage paid advertising, campaign optimization, tracking, app growth, remarketing, and performance reporting.

The ideal candidate should be data-driven, analytical, and result-oriented, with the ability to identify performance issues, optimize campaigns, test new strategies, and scale campaigns profitably.

Key Responsibilities

- Plan, manage, and optimize campaigns across Meta Ads and Google Ads.
- Manage monthly advertising budgets of ₹20–40 lakh+.
- Drive customer acquisition, app installs, purchases, remarketing, and retention.
- Monitor and optimize CAC, ROAS, MER, conversion rate, AOV, LTV, and profitability.
- Test and optimize audiences, creatives, offers, landing pages, placements, and bidding strategies.
- Manage Google Search, Performance Max, Shopping, YouTube, Display, and App campaigns.
- Manage Meta Prospecting, Retargeting, Catalog, Advantage+, and App campaigns.
- Work with the creative team to develop performance-driven creatives and identify creative fatigue.
- Manage remarketing, abandoned cart, WhatsApp, CRM, and retention campaigns.
- Prepare regular performance reports with transparent insights, issues, and action plans.

Tracking & AnalyticsHands-on knowledge of:




- GA4 and Google Tag Manager
- Meta Pixel & Conversion API
- Google Ads Conversion Tracking & Enhanced Conversions
- Firebase & App Event Tracking
- UTM & attribution tracking
- Website and app conversion tracking

Experience with AppsFlyer, Adjust, Branch, or similar tools will be an advantage. Mobile App MarketingExperience with app install, purchase, re-engagement, remarketing, and event-based campaigns is preferred.

Understanding of Firebase events, deep linking, mobile attribution, Google App Campaigns, and Meta App Promotion will be an advantage.

Requirements

- 2–3 years of hands-on experience in Performance Marketing/Growth Marketing.
- Proven experience managing ₹20–40 lakh+ monthly advertising spend.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience in D2C, e-commerce, mobile apps, consumer brands, or startups preferred.
- Strong analytical and problem-solving skills.
- Good understanding of customer acquisition, retention, tracking, and attribution.
- Ability to take end-to-end ownership of performance marketing.
- Practical experience and proven results are more important than certifications.

📌 Performance Marketing & Growth Manager (Gurugram)
🏢 Multyfi
📍 Gurugram