About Company

Nextwavve International is a house of consumer brands focused on building, scaling, and managing brands across diverse categories and markets. We combine consumer insights, innovation, technology, and data-driven marketing to create and grow brands with long-term potential.

About The Role

We are looking for a Performance Marketing Executive to join our marketing team and own the day-to-day execution and optimization of paid digital campaigns. The role requires a robust understanding of performance marketing fundamentals, analytical thinking, and the ability to translate campaign data into actionable insights that support business growth.

Key Responsibilities:

- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Monitor campaign performance against key metrics including ROAS, CAC, CTR, CPC, CPM, CPA, and conversions.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Conduct audience research, segmentation, and campaign targeting.
- Develop and implement A/B tests across creatives, audiences, messaging, and campaign structures.




- Analyze campaign and customer data to identify growth opportunities and areas for optimization.
- Work closely with the Brand, Creative, and E-commerce teams to develop performance-focused campaigns and creatives.
- Prepare regular campaign performance reports and provide actionable recommendations.
- Stay updated with changes in advertising platforms, industry trends, and emerging performance marketing practices.

Requirements

- 1–3 years of experience in Performance Marketing, Paid Media, or Digital Marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of digital advertising metrics and campaign optimization.
- Good analytical and problem-solving abilities.
- Strong Excel/Google Sheets skills and comfort working with data.
- Experience with e-commerce/D2C brands will be an added advantage.
- A certification or formal course in Digital Marketing/Performance Marketing is preferred.
- Strong communication, ownership, and attention to detail.

? Location: Chandigarh

? Employment Type: Full-Time

?‍? Experience: 1–3 Years

📌 Performance Marketing Executive (India)
🏢 Nextwavve International
📍 India