This is a hands-on role for someone who wants to own performance marketing execution for a growing D2C brand — running and optimizing paid campaigns day to day, with direct impact on revenue.
Campaign Execution
- Plan, set up, and launch paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max)
- Manage day-to-day budget pacing and bid strategy across campaigns to hit ROAS/CAC targets
- Structure campaigns by product/category and audience segment for clean performance tracking
Optimization & Testing
- Monitor campaign performance daily — spend, ROAS, CPC, CTR, conversion rate — and optimize creatives, audiences, and placements
- Run structured A/B tests on ad creatives, ad copy, and audience targeting; document what works and what doesn't
- Identify underperforming campaigns early and course-correct before budget is wasted
Creative Coordination
- Brief the creative/design team on ad formats, hooks, and angles based on performance data
- Maintain a rolling creative testing calendar so recent creative is always in the pipeline
Reporting & Analysis
- Track and report key performance metrics on a regular (weekly/monthly) cadence
- Build simple dashboards in Excel/Google Sheets to track spend, ROAS, CAC, and AOV trends
- Flag budget reallocation opportunities across products/campaigns based on performance
Requirements
- 1-2 years of hands-on experience running Meta and Google Ads campaigns (agency or brand-side)
- Working knowledge of Meta Ads Manager and Google Ads platform
- Comfortable with Excel/Google Sheets; basic understanding of D2C metrics (ROAS, CAC, AOV, CTR)