16 Sep
|
Fusionlabs Digital
|
Mumbai
16 Sep
Fusionlabs Digital
Mumbai
Mumbai candidates only apply!
Location: In-office, Goregaon, Mumbai
Time: 9:30 am to 6:30 pm, Monday to Friday
Salary: Rs. 35k/month in-hand amount
Role Description
- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads.
- Track and optimize campaigns against key metrics including ROAS, CPA, CTR, conversions, and revenue.
- Handle keyword research, audience segmentation, bidding, budget planning, and allocation.
- Work closely with creative and content teams to develop performance-focused creatives, messaging, and campaign strategies.
- Implement necessary changes to landing page and website for highest conversion, tracking, etc.
- Analyze campaign performance through GA4 and other analytics/reporting platforms to identify actionable insights.
- Plan, implement, and assess A/B tests across creatives, audiences, landing pages, and campaign structures.
- Create and present regular performance reports with key insights, recommendations, and growth opportunities.
- Identify and implement current growth strategies and experiments to improve marketing efficiency and business results.
- Ensure campaigns are delivered on time, accurately, and to a high standard.
- Contribute to broader marketing strategy and business decisions, beyond day-to-day platform optimization.
- Ad-hoc activities across creative teams
Qualifications
- Proven track record of 1-3 years running campaigns for multiple brands across different platforms
- Strong understanding of content creation to target right customer
- Strong knowledge of performance marketing, paid media,
and digital advertising.
- Hands-on expertise with Google Ads, Meta Ads Manager, GA4, and Google Tag Manager
- Good technical skills to debug any campaign and website related issues.
- Ability to connect marketing performance with overall business objectives and make strategic decisions accordingly.
- A proactive, test-and-learn approach with the ability to identify opportunities and turn new ideas into measurable results.
- Strong understanding of creative strategy and performance drivers across Google and Meta.
- Ability to use data to recommend improvements in creatives, messaging, audiences, and campaign structures.
- Strong analytical, problem-solving, and decision-making capabilities.
- Proficiency in MS Excel / Google Sheets and PowerPoint / Google Slides.
- Excellent communication, organization, and time-management skills.
- Comfortable working in a rapid-paced, results-oriented environment.
Company Description
Fusionlabs Digital is a forward-thinking agency that combines creativity, strategy, and personalization to drive digital success. Specializing in brand identity design, website development, social media management and performance marketing, Fusionlabs delivers unique, high-performance solutions tailored to each client. The agency is dedicated to fostering sustainable growth by leveraging in-depth research, competitive insights, and data-driven strategies to help brands stand out.
At Fusionlabs
Digital, collaboration lies at the heart of creating innovative approaches that shape industry trends and amplify brand resonance.
📌 Performance Marketing Executive (Mumbai)
🏢 Fusionlabs Digital
📍 Mumbai