- Plan, execute, and optimise paid campaigns across Meta, Google, and LinkedIn.
- Run and optimise Google Ads across Search, Display, and YouTube.
- Manage LinkedIn Ads for professional audience targeting and lead generation.
- Monitor key metrics including CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
- Manage campaign budgets and continuously optimise for better ROI and lead quality.
- Analyze the complete funnel from Ad Lead Qualified Lead Enrollment Revenue.
Requirements:
- 6 Months 2 Years of experience in Performance Marketing / Paid Marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Working knowledge of LinkedIn Ads.
- Valuable understanding of lead generation, retargeting, campaign optimisation, and analytics.
- Data-driven mindset with strong analytical skills.
- EdTech experience is preferred, especially experience running lead-generation campaigns for courses, training, or education products.