? WE’RE HIRING | Performance / Growth Marketing Manager

? Location: Delhi

? Experience: 4–5+ Years

? Brand: Rabitat

We’re not looking for someone who has “managed” Meta Ads.

We’re looking for someone who has SCALED them. ?

If you’ve handled ₹50L+ monthly ad spends, know your ROAS from your CAC, and can spot a CPM spike before it becomes a problem — we want to talk.

What you’ll own:? Campaign Execution

- Build & scale Meta Ads across Advantage+, Manual, Retargeting & Lookalike campaigns
- Manage Google Ads — Search, Shopping & Performance Max
- Drive daily budget pacing and bid optimization against ROAS/CPA targets

? Monitoring & Diagnostics

- Track CPM, CTR, ROAS, CPA & delivery health
- Identify and troubleshoot CPM spikes, conversion drops, creative fatigue, audience saturation & tracking issues
- Work with tech/dev teams on Pixel, CAPI & tracking health

? Creative + Funnel

- Run structured creative testing across formats, languages & concepts
- Support TOF / MOF / BOF funnel strategy and budget allocation
- Build creative performance trackers and turn insights into action

? Reporting & Planning

- Own daily/weekly performance reporting across Spend, Revenue, ROAS & funnel performance
- Support SKU-level DRR,



inventory-led media planning and major sale campaigns
- Monitor and optimize performance during EOSS & key sale events

? Cross-functional

- Partner with Shopify/eCommerce teams on landing pages, offers & product listings
- Coordinate with Ops/Logistics to align ad spends with inventory availability

? What we need from you:✔️ 4–5+ years of scaling Meta Ads for D2C/e-commerce ✔️ Experience managing ₹50L+ monthly spends while maintaining ROAS/CAC targets

✔️ Solid understanding of Pixel, CAPI, Custom Events, GA4 & attribution

✔️ Robust creative instinct — you understand why an ad works

✔️ Ability to make fast, data-backed decisions

✔️ Hands-on operator who can execute, diagnose and optimize

? Don't apply if:❌ Your primary experience is reviewing agency reports

❌ “The algorithm changed” is your go-to explanation

❌ You need weeks to understand what the numbers are telling you

❌ You’ve only managed campaigns but never actually scaled them

If you’ve scaled Meta before and want the freedom to make decisions, test aggressively and drive growth — send us your numbers.

? DM me your profile at [email protected]

📌 Performance/Growth Marketing Manager (New Delhi)
🏢 Merlin Brands
📍 New Delhi