Role & responsibilities

Brand Strategy & Planning

- Develop annual brand plans, positioning, and marketing strategies for dairy based product lines.
- Track category trends, consumption patterns, and health/nutrition-led consumer shifts specific to dairy.
- Conduct competitor benchmarking against both organized and regional/local players.

Current Product Development (NPD)

- Identify opportunities for new SKUs/variants.
- Coordinate with R&D;, Quality, and Supply chain teams for product development and launches.
- Manage product lifecycle, including pricing, packaging, and portfolio rationalization

Marketing & Campaign Execution

- Plan and execute marketing campaigns (ATL/BTL, digital, trade marketing)
- Work closely with creative and media agencies for advertising, packaging design, and brand communication
- Drive visibility and activation at retail/general trade and modern trade outlets

Sales & Distribution Support

- Collaborate with sales teams to align brand initiatives with distribution and trade objectives
- Support go-to-market strategy for new launches.
- Monitor secondary sales, market share, and brand position

Budget & P&L; Management





- Manage brand budgets and ensure ROI-driven marketing investments
- Monitor brand profitability, contribution margins, and cost optimization

Cross-functional Coordination

- Work with supply chain/logistics teams given the perishable nature of dairy products
- Coordinate with finance for pricing strategy and promotional cost analysis

Preferred candidate profile

- MBA/PGDM in Marketing from a reputed B-school
- Min 5 to 10+ years of overall marketing experience
- Prior experience in FMCG (Food Industry) is preferred.
- Experience in Dairy, Food & Beverages, or Frozen/Perishable products category strongly preferred
- Strong analytical ability with a data-driven approach to decision-making
- Consumer-first mindset with the ability to translate insights into actionable brand strategies
- Comfortable working in a fast-paced, perishable-goods environment requiring quick turnaround
- Strong cross-functional collaboration skills (especially with sales, supply chain, and quality teams)
- Willingness to travel for market visits, trade checks, and regional activations

📌 Opening For the position of Brand Manager (Mumbai)
🏢 Parag Milk Foods
📍 Mumbai