Responsible for identifying and reactivating inactive clients, handling new business inquiries, and converting potential leads into active customers. The role requires proactive client communication, efficient follow-ups, coordination with internal teams, and maintaining accurate lead data for reporting and analysis.
Key Responsibilities:
1. Inactive Client Reactivation
Analyze databases to identify inactive clients.
Understand reasons for inactivity.
Re-engage clients through personalized communication.
Offer revised pricing or service terms.
Schedule regular follow-ups to drive conversion.
2. Current Business Query Handling
Respond promptly to inquiries received via email, calls, website, or social media.
Qualify leads based on product requirements, volume, location, etc.
Share product information, pricing, and samples as per company policy.
Coordinate with pricing and CRM teams for client-specific requirements.
Track all lead stages in CRM/Excel.
3. Follow-ups & Lead Conversion
Maintain consistent follow-up with both inactive and new query clients.
Push for sample feedback, pricing acceptance, and order finalization.
Close leads in a timely and structured manner.
Escalate concerns or bottlenecks to seniors for faster resolution.
4. Coordination & Handover
Share converted leads with the sales/CRM team for further processing.
Coordinate internally for rate finalization, documentation, or credit approvals.
Ensure smooth transition of account from lead stage to customer.
5. Reporting & Analysis
Maintain and update lead tracker and follow-up sheet regularly.
Share weekly and monthly reports on lead status, reactivations, and conversions.
Analyze trends in client drop-off and feedback for internal improvement.
6. Market Intelligence
Gather insights on competitors, market trends, and client preferences.
Share feedback with management to improve offerings.
Skills Required:
- Excellent verbal and written communication
- Strong follow-up and client relationship skills
- Basic knowledge of CRM tools, Excel/Google Sheets
- Good analytical and problem-solving ability
- Understanding of sales lifecycle and customer behavior
Qualifications:
- Graduate in any discipline
- 1-3 years of experience in business development or inside sales
📌 New Business Development Executive (Delhi)
🏢 AJANTA SOYA
📍 Delhi
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