Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium-sized businesses, and established organizations drive growth through data-driven digital strategies. The team focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI with a balance of creative thinking and analytics.

Services include Google Ads, Meta Ads, PPC management, SEO, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, and marketing analytics.

Grayson

Digital is known for ROI-focused strategies, transparent reporting, customized growth plans, and continuous testing and optimization. The agency positions itself as a growth partner for clients seeking scalable digital advertising and predictable lead generation.

Role Description The PPC Analyst is a full time remote role responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads. Day-to-day tasks include keyword research, ad copy creation, bid and budget management, audience targeting, and ongoing performance monitoring.

The role involves analyzing campaign data, preparing performance reports, identifying trends, and implementing data-driven recommendations to improve ROI and conversion rates.



The PPC Analyst collaborates with marketing and account teams to align campaigns with client goals, supports testing of landing pages and creatives, and ensures proper tracking and attribution using tools like GA4 and Looker Studio. This position requires proactive communication with internal stakeholders to provide insights and support strategic decision-making.

Qualifications

- Strong analytical skills and experience working with analytics platforms to interpret data and drive decisions.
- Proficiency in marketing analytics, including campaign performance tracking, reporting, and KPI measurement.
- Effective communication skills to present findings, explain strategies, and collaborate with cross-functional teams.
- Experience with PPC and performance marketing, including Google Ads and Meta Ads management.
- Knowledge of conversion rate optimization, landing page optimization, and basic SEO principles is beneficial.
- Familiarity with tools such as Google Analytics 4, Looker Studio, and ad platform dashboards.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Previous agency or digital marketing experience, especially in lead generation or e-commerce, is an advantage.

📌 Meta Ads Manager (Noida)
🏢 Grayson Digital
📍 Noida