Role Overview We are seeking an experienced Performance Media Buyer specializing in Meta Ads (Facebook &

- Instagram) to manage, scale, and optimize direct-response lead generation campaigns. You will own campaign creation, creative direction, copy, and performance tracking, ensuring our clients receive a predictable pipeline of qualified leads and booked appointments.

Key Responsibilities

- Campaign Strategy &
- Execution: Build, launch, and manage high-converting Meta ad campaigns across multiple client industries (e.g., Real Estate, Commercial Services).

- Creative &
- Copywriting: Write compelling, direct-response ad copy and direct ad creative concepts (image/video/hooks) engineered to convert.

- Optimization &
- Scaling: Perform daily account optimizations, budget adjustments (CBO/ABO), audience testing, and bidding adjustments to consistently hit target Cost-Per-Lead (CPL) benchmarks.

- Tracking &
- Funnel Alignment: Ensure proper implementation of the Meta Pixel, Conversions API (CAPI),



and lead forms to guarantee clean tracking and attribution.

- CRM &
- Automation Integration: Partner with our tech team to ensure leads flow seamlessly from Meta forms/landing pages into client CRMs and speed-to-lead automation sequences.

- Reporting &
- Analysis: Monitor daily KPIs (CTR, CPC, CPL, Conversion Rates) and provide explicit performance insights and actionable next steps.

- Requirements &

Qualifications

2+ years of hands-on experience managing Meta

- Proven track record of maintaining profitable CPLs in high-ticket B2B or service-based verticals.

- Deep technical mastery of Meta Ads Manager, Pixel setup, CAPI, Custom Audiences, and Lookalikes.

- Strong understanding of copywriting principles and hook creation for short-form ad content.

- Familiarity with marketing CRMs (e.g., GoHighLevel, HubSpot) and lead automation tools (e.g., Zapier) is a strong plus.

📌 Meta ADS Specialist (India)
🏢 Digital Route
📍 India