Company Description

Anton Paar develops, produces and distributes highly accurate laboratory instruments and process measuring systems, and provides custom-tailored automation and robotic solutions. It is the world leader in the measurement of density, concentration and CO2 and in the field of rheometry.

At Anton Paar India, we are responsible for the distribution process, including sales, service, customer and application support, and logistics.

You may visit our website for more information at http://www.anton-paar.com/

- Crafting marketing strategies including Digital, Advertising, Communications and Creativ
- Prepare and manage monthly, quarterly and annual plans for the Marketing department
- Set, monitor and report on team goals
- Experience in B2B Marketing.
- Solid business acumen with the ability to interpret marketing and sales data.
- Advanced Microsoft Excel proficiency.
- Hands-on experience with CRM systems and marketing dashboards.
- Experience executing integrated online and offline marketing campaigns.
- Practical understanding of digital marketing channels including LinkedIn, Email Marketing, WhatsApp, Google Ads, and SEA.
- Knowledge of B2B marketing frameworks such as 7Ps and Account-Based Marketing (ABM).
- Strong analytical, communication, project management, and stakeholder coordination skills.
- Ability to manage multiple campaigns simultaneously while meeting timelines.
- Excellent written and verbal communication skills.
- Business & • Marketing Analytics (Highest Priority)

- 8+ years of experience in B2B product marketing or marketing communications.
- Strong ability to understand business objectives and translate them into marketing actions.
- Experience working with:
- Excel (advanced functions, Pivot Tables, lookups, dashboards)
- CRM platforms (Salesforce, Microsoft Dynamics, HubSpot, Zoho, etc.)
- BI and reporting tools (Power BI, Tableau,



Looker Studio or equivalent)
- Marketing dashboards and campaign performance reports

- Ability to interpret marketing KPIs, pipeline reports, conversion metrics, SWOT analysis, and sales funnel performance.
- Strong analytical and problem-solving mindset with the ability to derive actionable marketing insights.
- B2B Campaign Management
- Experience planning and executing integrated B2B marketing campaigns.
- Exposure to both digital and offline marketing initiatives including:

- Product launches
- Webinars
- Technical seminars
- Customer workshops
- Exhibitions and trade shows
- Lead nurturing campaigns

- Working knowledge of fundamental marketing frameworks such as:

- 7Ps of Marketing
- Account-Based Marketing (ABM)
- Customer Journey Mapping
- Marketing Funnel
- Lead Lifecycle Management

- Marketing Execution & • Digital Channels

- Hands-on experience executing campaigns across multiple channels:

- LinkedIn
- WhatsApp Business
- Email Marketing & • Newsletters

- Google Ads
- Search Engine Advertising (SEA)
- Landing Pages
- Marketing Automation Platforms
- Events & • Trade Shows

- Ability to coordinate agencies, vendors, and internal stakeholders for campaign execution.
- Brand & • Communication

- Basic understanding of brand management principles.
- Experience working within established global brand guidelines.
- Ability to create or review marketing collateral while ensuring brand consistency.
- Exposure to marketing within a reputed multinational or global organization is preferred.

Qualifications

- Education: Bachelor’s degree in marketing, Business, or a related field.

MBA is a plus.

- B2B Expertise: Proven track record of successfully marketing products to B2B customers, with a deep understanding of B2B buying cycles and decision-makers
- 8+ years of experience in marketing, preferably in the B2B industry (manufacturing, technology, etc.).

📌 Marketing Specialist (Gurugram)
🏢 Anton Paar India
📍 Gurugram