Location - Mumbai/ Bangalore

Role Overview The Senior Marketing role will own app growth and brand marketing strategy, with a strong focus on organic, content-led, and creative growth initiatives. This role will lead planning, execution, and optimisation of marketing efforts to drive app downloads, engagement, and retention, while using paid marketing strategically as a support lever. The role also involves leading and mentoring a marketing team and working closely with senior stakeholders.

Key Responsibilities

Growth Strategy & Campaign Leadership

- Define and lead the overall marketing and growth strategy for driving app installs, engagement, and retention.
- Champion organic growth levers including content virality, creator collaborations, platform-native formats, partnerships, and community-driven initiatives.
- Own planning and execution of integrated campaigns across app, web, social, email, push notifications, and on-platform placements.
- Identify new, innovative distribution and discovery opportunities beyond traditional paid media.

Content-Led & Brand Marketing Leadership

- Lead amplification strategy for key IPs, exclusives, shows, and tentpole moments through organic and supported distribution.
- Oversee influencer- and creator-led initiatives aligned with growth and brand goals.
- Ensure consistent brand messaging, positioning, and storytelling across all marketing touchpoints.

Team Leadership & Development

- Lead, mentor,



and develop a team of marketing managers and executives.
- Set clear goals, KPIs, and success metrics for the team.
- Foster a culture of experimentation, ownership, and data-driven decision-making.
- Review team output, provide feedback, and support professional growth.

Cross-Functional & Stakeholder Collaboration

- Work closely with Product, Content, Editorial, Social, Design, Influencer, and Sales teams to align growth initiatives.
- Partner with product teams on app funnel optimisation, onboarding journeys, and retention strategies.
- Collaborate with leadership on long-term growth planning and marketing priorities.
- Manage external agencies and partners when required.

Reporting, Insights & Planning

- Own marketing dashboards and performance reporting.
- Present insights, learnings, and recommendations to senior leadership.
- Use data to inform strategy, prioritisation, and budget allocation.

Key Skills & Qualifications

- 5+ years of experience in growth marketing, digital marketing, or app marketing.
- Proven experience leading organic-first growth initiative s at scale.
- Strong understanding of app funnels, attribution, retention, and engagement metrics.
- Hands-on experience with paid marketing platforms, with the ability to use them strategically rather than as the primary growth lever.
- Experience managing and mentoring teams.
- Strong strategic thinking, execution ability, and stakeholder management skills.

📌 Marketing (Bengaluru)
🏢 PINKVILLA
📍 Bengaluru