Digital Marketing &

• Performance Marketing - Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India - Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region - Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region - Support the APAC region with Marketing CRM handling and lead journey optimization Regional Marketing &

• Localization - Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements - Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives - Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC - Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement Events &

• Customer Engagement - Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India - Support regional event promotion through digital marketing activities and integrated campaign execution - Partner with Sales and business stakeholders to maximize lead generation, customer engagement,



and event ROI - Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution Reporting &

• Performance Analysis - Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets - Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making - Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution Requirements KEY MEASURES &

• INDICATORS (main KPIs used in the role) 1.

Demand

Generation & Lead Performance · Number of marketing-qualified leads (MQLs) generated for Indian market · Cost per lead (CPL) and campaign ROI for local initiatives · Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages) 2.

Campaign

Effectiveness · Performance of digital campaigns (CTR, engagement rate, conversion rate). · On-time execution and optimization of local campaigns aligned with global initiatives. 3.

Brand

Awareness & Visibility · Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).





- Events & Customer Engagement · Number of leads generated through local events. · Post-event follow-up performance (lead conversion, engagement).
- Reporting & Continuous Improvement · Timely and accurate delivery of local marketing performance reports. · Quality of insights and recommendations provided to improve future campaigns. · Demonstrated improvements in campaign performance over time based on data-driven optimizations. PROFILE REQUIRED Professional Background · 5+ years of marketing experience in B2B environments · Strong background in digital marketing, demand generation & lead nurturing · Knowledge of event management is required · Experience working in global organizations with regional responsibilities · Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes · Background in automotive and/or SaaS is a plus Skills & Abilities · Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation) · Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives · Knowledge of LinkedIn Ads, SEO and SEA · Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel · Skilled in content creation and localization with a talent for storytelling · Strong stakeholder management skills to align cross-functional teams on regional priorities · Comfort working in rapid-paced, global environments · English level C1 or higher

📌 Marketing Manager India (Chennai)
🏢 A2MAC1
📍 Chennai