Company Description GEM Hospital & Research Centre, located in Coimbatore, is a leading tertiary care institution specializing in gastroenterology and laparoscopic surgery. Recognized as Asia’s first and most advanced center in its field, it attracts patients from across India and abroad. The hospital offers subspecialties including bariatric, hepatobiliary, colorectal, GI cancer surgery, endogynaecology, and scarless surgery, supported by a 200-bed, state-of-the-art facility with modern technology and infrastructure.

GEM Hospital has earned ISO 9001:2000 certification and NABH recognition for excellence in medical services, and is internationally known for its contributions to laparoscopic surgery.

Role Description This is a full time, on-site Marketing Manager role based at GEM Hospital’s Sholinganallur location.

The Marketing

Manager will plan and execute marketing strategies to enhance the hospital’s brand visibility, patient outreach, and service awareness across local and regional markets. Daily responsibilities include managing digital and offline campaigns, coordinating with clinical and administrative teams to promote key specialties and events, overseeing content for social media and other channels, and tracking campaign performance using relevant metrics. The role also involves organizing promotional activities,



maintaining relationships with external partners, agencies, and community organizations, and preparing regular reports and presentations for leadership on marketing outcomes and opportunities.

Qualifications

- Strong skills in marketing strategy development, campaign planning, and brand positioning in healthcare or service-oriented sectors.
- Experience with digital marketing, including social media management, online advertising, and basic marketing analytics.
- Ability to create and oversee marketing content such as brochures, presentations, website copy, and patient information materials.
- Proficiency in market research, competitor analysis, and identifying opportunities for patient outreach and engagement.
- Excellent communication, interpersonal, and stakeholder management skills for coordinating with medical, administrative, and external teams.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a master’s degree or specialized healthcare marketing experience is an advantage.
- Strong organizational and project management abilities, with capacity to handle multiple initiatives and meet deadlines.
- Familiarity with hospital or healthcare operations and sensitivity to patient-centric communication and ethical marketing practices.

📌 Marketing Manager (Tamil Nadu)
🏢 GEM Hospital u0026 Research Centre
📍 Tamil Nadu