Responsibilities

We are seeking a hands-on and commercially strong Sales Head - Namkeen & Bakery who can take ownership of revenue delivery and route-to-market for the recent vertical, building the distribution network from the ground up across General Trade, Modern Trade and emerging channels.

The individual will be responsible for designing and scaling the route-to-market, building the distributor network, managing channel economics, pricing and trade spends, driving market and category development, and leading a high-performing sales organisation.

The ideal candidate must have a deep, hands-on Namkeen background, which forms the core of the mandate, supported by credible exposure to the Bakery category. This is not a developmental role; we are seeking a leader who has independently built and scaled distribution in Namkeen and adjacent ambient foods, taken critical pricing and trade-spend decisions, and delivered profitable revenue growth without hand-holding. The role carries a clear path to evolve into a broader Business Head position as the category and business scale over time.

Qualifications

- Experience: 15+ years in FMCG sales and commercial leadership,



with significant experience managing large-scale distribution networks and driving revenue growth.
- Category Understanding: A deep, hands-on Namkeen background is essential and forms the core of the mandate (approximately 70%). Credible exposure to the Bakery category is strongly preferred, reflecting the remaining 30%.
- Sales Leadership: Proven track record of leading national or multi-regional sales teams, driving market expansion and achieving aggressive growth targets.
- Commercial Acumen: Strong understanding of pricing, trade spends, channel economics, product costing and profitability management.
- Distribution Expertise: Demonstrated experience building and scaling distributor networks, outlet coverage and route-to-market models for ambient foods.
- Business Orientation: Ability to balance revenue growth, market development and commercial discipline. Exposure to P&L; management is desirable.

Salary On Offer- Fixed CTC of 40-50 lacs depending on the skill sets that you bring on the table

📌 Lead Sales- Namkeen and Bakery (Nagpur)
🏢 Sashr Consultants
📍 Nagpur