D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.
Key Responsibilities
- Lead and manage the Influencer Marketing team.
- Develop and execute influencer strategies aligned with brand and business objectives.
- Identify, evaluate, negotiate, and onboard relevant creators and influencers.
- Build robust long-term relationships with influencers and talent networks.
- Plan and execute campaigns across Instagram, YouTube, and other relevant platforms.
- Manage campaign budgets, commercials, negotiations, and influencer payouts.
- Track campaign performance across reach, engagement, conversions, CAC, ROAS, and revenue
- Identify emerging creators, platforms, and influencer trends
- Mentor team members and build scalable influencer marketing processes.